Show:
HTM-Hell
SE-Whoa!
KPIs
Social SEO
Adwords
100
Give 3 html elements that more impact that normal text
1) H1 2) H2 3) Meta title 4) alt tags
100
What's the most important on-page ranking factor?
Title tag
100
What is the primary KPI for aquisition products?
New Customers (from internet if marked as such in sources) Unique website hits if no retention
100
How do you implement authorship on a blog post?
1) Link to Google+ profile w/ rel="author" or ?rel=author and add the website to the "Contributor to" section on the Google+ profile 2) Verify that the Google+ profile and the website are correctly linked. 3) Verify on Google+ with an email address from the same domain.
100
Name the adwords extension that shows the local listing reviews in the ad.
Location Extension
200
Write out a link to Autovitals homepage with the anchor text "AutoVitals"
AutoVitals
200
What type of redirect passes PageRank?
301 Redirect
200
What are the two primary KPIs for retention customers?
1) Visit Frequency for returning vehicles in last 12 months 2)Avg amount spent per returning vehicle for last 12 full months
200
List 3 social bookmarking websites
StumbleUpon, Reddit, Pinterest, Google Plus, Delicious, Slashdot
200
What are Sitelinks?
Llinks to website subpages that appear under certain Google listings in order to help users navigate the site
300
Name 4 important parts of the footer
1) Shop name 2) Shop address 3) Shop domain 4) Review Rating 5) Shop phone number
300
Do meta descriptions have a direct impact on keyword rankings in major search engines.
No.
300
What are two Smartflow KPIS?
Images per inspection, Smartflow Efficiency, % of Actions Approved
300
What is the name of the protocol that affects how content appears on social networks when shared.
Open graph
300
What is the ideal number of ad extensions
As many as possible as long as they are relevant to your ad.
400
Write out the code to block an entire website in robots.txt
User-agent: * Disallow: /
400
What month and year was the Penguin update released? Bonus: What month and year was the Panda update released?
Penguin: April 2012 Panda: February 2011
400
Name 4 KPIs that lead to an improvement in the Primary Aquisition KPI.
Website hits Bounce Rate Local Listing Views Pages per Sessions Amount of Phone Calls
400
What is the current official name of what used to be called a local listing?
Google My Business Page
400
Name 3 Primary KPIs for Adwords
1. Amount Spent 2. Cost per Click 3. Conversion Rate 4. Bounce Rate of Website hits 5. Amount of Phone calls
500
Write out what the canonical tag should be for Autovitals' homepage. (hint: it has a "www")
500
Name 3 business directories other than yelp, citysearch, and yellowpages
facebook, BBB, angie's list, Merchant Circle
500
How long does a "session" last in Google Analytics?
30 minutes
500
How can an SEO get a webpage quickly indexed by Google?
1) Submit to Google in Google Webmaster Tools 2) Share the URL on Google+ 3) +1 the URL
500
Name 4 possible conversions from Google adwords
Phone call Website Hit App Download Directions