Show:
HTM-Hell
SE-Whoa!
Analytics
Social and Local SEO
Tool Much Fun
100
List a way to identify if a website has duplicate content.
1) Copy and paste content into Google 2) Check another site of the same company to see if content matches
100
What's the most important on-page ranking factor? 1 - Title tag 2 - Keywords 3 - Meta description 4 - Alt tag
1 - Title tag
100
What is bounce rate?
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
100
What SM websites will we add a backlink to for SEO
Facebook, Twitter, (SM), Google+ (LD only)
100
How often should a client update their homepage content
Every ~3-6 months
200
What is an alt tag?
Alt text (alternative text) is a word or phrase that can be inserted as an attribute in an HTML document or photo to tell Web site viewers the nature or contents of an image. The alt text appears in a blank box that would normally contain the image.
200
If a client has been with us for 1 month, what would be a good response to them if they call to ask about page rankings?
SEO takes months to build - it is not a quick overnight fix
200
What is a unique visitor?
Unique visitor refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit.
200
List 5 LD sites we can submit to if the page is unclaimed
Yellow Pages, Yelp, Angieslist, Google Local, Bing Local, Insiderpages, Hotfrog, Ziplocal, Kudzu, Local, Ezlocal, Showmelocal, Localpages, Getfave, Bizhwy, Thinklocal, 2findlocal, Yahoo Local, Discoveryourtown, Yellobot, Mylocalservices, Thirdage, Magicyellow, Elocal, Bestoftheweb, Dentistdig, Abc-directory, Justclicklocal, Yellowassistance, Getfreelisting, Cityslick, Businessrays, Topix, Ablocal, Bizwiki, Chamberofcommerce, Manta, Yuppie, Mywebyellow, localxml, Thumbtack, Myhuckleberry, Nsphere, Ebusinesspages, Allthelocal, Finditnow, Cbsyellowpages, Expressbusinessdirectory, Askyp, Justdial, Meetlocalbiz, Abumba, Checkmyreviews, Citysquares, Cityfos, Cityinsider, Bizdays, Mycitybusiness, 247onlinenetwork, Busylisting, Brightlistings, Corpiva, Makeitlocal, Fyple, Metrobot
200
Do videos help SEO? Should our doctors be adding videos to the site to help with SEO?
-2 reasons for a video - create call to action, yield people to stay on your website -If the video has a call to action, that can definitely help -Used more for user interaction - user friendly SEO - doesn’t serve a purpose -Only helps if the video is on youtube and the description had the NAP and the link to your website
300
After migration, what kind of website will the client now have?
Responsive website
300
How many keywords does a client get? (Locations and Services)
12 total (4 locations, 8 services - profession and main location are included)
300
What type of analytic code can be added to the website?
Google Analytics
300
What can affect rankings on 3rd party review sites?
If it is claimed, correct and accurate information, reviews, responses to reviews, photos
300
Which website can show past versions of a website?
Wayback Machine https://archive.org/web/
400
Will keyword stuffing help or hurt SEO? What is KW stuffing?
-Writing a lot of KW and copy and pasting them all over the website -2-4% per page -Making the text the same color as the background -Can’t visually see it, but you can see it on the back end of the website -Website can get blacklisted if this happens -Let them know this isn’t a good idea to add a lot of KW to the website
400
What can you do if a client is receiving the old keyword report and complaining about inaccurate reporting?
Open a ticket for client to be added to Bright Local
400
What is NAP stand for? What is another name for NAP?
Name, address, phone number Citation
400
Which is better: 1 - a backlink on Yelp, Google, Angieslist 2 - 100 links on 100 random websites 3 - neither 1 nor 2 4 - both 1& 2
1 - a backlink on Yelp, Google, Angieslist
400
Name the parts of a search
Organic, PPC, local/map listings
500
What does HTTPS:// mean?
Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. The 'S' at the end of HTTPS stands for 'Secure'. It means all communications between your browser and the website are encrypted.
500
What search engines do we submit to?
Google, Yahoo, Bing
500
What is a good rule of thumb we can use for good homepage content?
500 characters, Keyword rich content
500
Which is better: 1 - Unclaimed Google+ 2 - One active social media account 3 - An Instagram, Pinterest, Facebook, and Twitter account with no posts 4 - all of the above, the more the merrier!
2 - One active social media account
500
Name each package: 1 - Post on FB/Twitter for client 2 - Help with testimonials 3 - Submit NAP/citations to websites 4 - Records inbound messages from website
1 - Social Media 2 - Review Guard 3 - Local Directories 4 - Call Tracking