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Technical
Local
Luke
100

What is a mobile subdomain?

A subdomain that the web server will send users to based on their user agent.

 A subdomain that can be easily changed from one server to another.

 A subdomain that serves different results to users based on their user agent.

 A subdomain that dynamically sizes content to the screen size of the user's browser.

A subdomain that the web server will send users to based on their user agent.

100

Google supports toll free numbers on GMB listings. 

True
100
Where can permanent 301 redirects be leveraged
htaccess
100

Amazon's product connecting customers with local professional service providers is called:

Amazon Home Services

100
Who has the most confirmed sniper kills in US Military history?
Chris Kyle
200

What is responsive web design?​

  A site design that adapts to the specific needs of the user. 

A site design that uses CSS to dynamically adapt the HTML to fit the user's device and screen size. 

 A site design that determines the user agent of the browser and sends different HTML sized for optimal viewing. 

 A site that provides different HTML to Google from the HTML it delivers to users.

A site design that uses CSS to dynamically adapt the HTML to fit the user's device and screen size. 

200

When it comes to GMB categories, Google wants you to:

Choose as many as possible

Choose as few as possible

Leave blank for Google to crawl and pull

Few as possible
200

What type of sitemap is not supported by Google.

News

Product

Image

Mobile

Video

Product
200
Name 3 factors that affect SERP position in local 3 pack.
Proximity, Local Backlinks, Number of Reviews, Average Review Rating, Review Velocity, Citation Signals, On-Page Signals, etc.
200
What is catching a catfish by hand referred to as?
Noodling (Hillbilly Handfishing)
300

What does dynamic serving deliver?

A site that determines the user agent of the browser and sends different HTML sized for optimal viewing.

300

For multi-location businesses, Google wants the business name on each GMB listing to:

Be listed exactly as it appears in the real world

Not contain a geo-modifier, unless it contains one in the real world

Not contain extraneous keywords that aren't part of the real-world name

All of the above

All
300
What does PWAAMP stand for
Progressive Web App Accelerated Mobile Page
300

Yelp has always asked business owners to actively request reviews from their customers.

False
300
What fish is commonly referred to as the fish of 10,000 casts?
Muskie
400

What is the most important heading tag on a page?

  It doesn't matter; they are all the same. 

The <h1> tag. 

The highest level heading tag used on the page. 

 The <h0> tag.

The highest level heading tag used on the page. 

400
Name four ways to differentiate local landing pages to prevent duplication/allow for more pages to appear in SERP for branded search.
-Employee Bios

-Pictures of store fronts

-Customer Reviews

-Directions

-On-Page Content

-Etc.

400

Which Google update was closely associated with speed, faster indexing and fresher web results.

Caffeine 
400
Moz has a partnership with Yelp that allows clients information to be pushed from Moz to Yelp to ensure NAP consistency.
False
400
How many SEAL teams are there.
10
500

What is Pogo-Sticking?

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site.

500
Name four platforms Moz pushes local data to.
Foursquare

Localeze

super pages

infogroup

GMB

Insider pages

Best of the Web

Hotfrog

Axciom

500
Correct ways to leverage pagination.
Specify view all page

rel=prev rel=next

canonical paginated pages to point to view all page

500

How many Google-based reviews does a business typically need to earn to get stars to display?

5
500
Name three types (species) of trout that can be caught in PA.
Rainbow Trout, Brown Trout, Brook Trout, Tiger Trout, Steelhead (Freshwater Salmon)