On the Same Page
The meaning of the abbreviation UX
What is user experience?
Often considered the most coveted spot in local SERP results for LOCAL businesses (and often the GOAL of local SEOs)
What is the local-pack/map-pack/three-pack?
The hottest of all keyword hotspots on a webpage
What is the title tag?
The name for enhanced features (e.g., sitelinks, photo, star ratings) sometimes appended by search engines to organic/paid listings on SERPs
What are rich snippets?
The name for an ecommerce page (e.g., on Amazon.com) with specific details about a SINGLE product
What is a PDP or product detail page?
This is the HEADING with the LEAST amount of SEO weight/bearing
What is the H6?
A free digital storefront from Google that appears on SERPs for local businesses with face-to-face customer interactions, once called Google My Business.
What is Google Business Profile?
Meta-tags are just little snippets of _______ code
What is HTML?
This is the tag used to summarize pages for search engines (and the info appears below the clickable links on SERPS as a summary of the webpage)
What is the meta-description tag?
The name of the curated content-feed Google provides in, for instance, the Google mobile app featuring suggested news articles and content
What is Google Discover?
This is how Google defines QUALITY content
What are Experience, Expertise, Authority, Trustworthiness?
The meaning of NAP in SEO
What is Name, Address, and Phone Number?
The tag that describes an image for a search engine
What is the alt-text tag?
On Google SERPs, the name for the paragraph, list, or video that is displayed above the organic results (often at the very top of the SERP) and is intended to answer a searcher's question quickly and without the need to click on a listing
What is a featured snippet?
The idea that the mobile experience for digital content should be equivalent to the desktop experience
What is mobile parity?
This is the LAST step in the Skyscraper Technique
What is link-building/off-page SEO/getting backlinks?
The THREE things Google says it take to rank LOCALLY
What are Relevance, Distance, and Prominence?
A tag used to tell Google what content is primary (and should be indexed/ranked) in the event of duplicate content
When a searcher visits more than one SERP listing (bouncing back to the Google SERP more than once) before eventually finding what s/he is looking for. Google considers this as an important UX signal.
What is pogo-sticking?
The name of Neil Patel's tool that lets content-creators keep track of popular questions and queries being searched. By default, the results are displayed as circles that show high-volume searches.
What is Answer the Public?
What do SEOs call the process of updating and/or optimizing EXISTING content? "It's one thing to get ranked, it's another thing to stay ranked."
What is historical optimization?
If searchers can be close (creating unique SEO challenges) it also means they can be far away. This is the name for an outlying or distant server within a content distribution network (CDN).
What is an edge server?
A tag used to tell search engines a webpage's main language
What is the hreflang tag?
Another name for Schema, which is a way of clarifying for search engines various types of content commonly found on websites (e.g., video, recipes) and earning more enhanced features for your company's SERP listings.
What are structured data?
The name of Google's plug-in (for their Chrome browser) that is now the Google-recommended way for assessing a webpage's mobile-friendliness, load times, and, generally, technical fitness
What is Google Lighthouse?