Algorithm Updates
A 2015 update that introduced machine learning as the third most important ranking factor
What is RankBrain?
An attribute telling search engine crawlers not to crawl a link
What is nofollow?
Timeless content that will be valuable to users no matter when they discover it
Evergreen content
JavaScript object that is used to pass information from your website to your Tag Manager container
What is the DataLayer?
Logical Media Group acquired this agency in 2014
The Ocean Agency
2012 update aimed at penalizing sites for keyword stuffing and spammy links
What is Penguin?
HTML attribute used to specify the language and geographical targeting of a webpage
What is hreflang?
The most important place to include your target keyword
What is a title tag?
A tracking implementation issue that will result in a skewed bounce rate
Chris O’Neill started LMG as a side gig while working for this company
What is IBM?
2011 update aimed at deprioritizing thin, duplicate, and other low quality content
What is Panda?
Removing unnecessary characters from the source code without altering functionality
Minification
When two websites agree to exchange links
What are reciprocal links?
Code appended to the end of a URL to transfer data on source, medium, and campaign
What is a UTM code?
The year Chris O’Neill founded Logical
What was 2006?
2013 update focused on semantic search and user intent that laid the groundwork for voice search
What is Hummingbird?
A server configuration file that can be used to rewrite and redirect URLs
What is .htaccess file?
A navigational element that helps users easily figure out where they are within a website
What are breadcrumbs?
A technique for testing a hypothesis in which multiple variables are modified
What is multivariate testing?
The first service (channel) offered by LMG
What is SEO?
2014 update dramatically altering local search results
What is Pigeon?
Status code for for gateway timeout
What is a 504 error?
The practice of presenting different content or URLs to human users and search engines
What is cloaking?
Providing too many CTAs or options for conversion on a website will result in this type of mental strain
What is decision fatigue?
LMG's longest tenured employee aside from Chris O'Neill?
Who is Drew Pearson?