SEO Basics
What SEO stands for
What is Search Engine Optimization?
The Search Engine with 90% Global Marketshare
What is Google?
These errors lead to a bad user experience and make it more difficult for Google to crawl your site
What are 404 errors?
An open-source content management system that evolved into the tool used by most prominent websites today (including MediaOS!)
What is WordPress?
True or False : "Social Media is a vital aspect of your SEO strategy"
True
The three portions that make up a Google search result
What are URL, SEO title and Meta description?
Although Google's algorithm remains secret, these are the two categories that divide it
What are on-page factors and off-page factors?
The core of your website, it consists of the best, most important articles on your site; the pages or posts you want to rank highest in the search engines.
What is "Cornerstone Content"?
Software that is developed within an open community, where anyone can use, alter, and distribute the code.
What is "Open-source software"?
This file format is best for preserving background transparency of an image
What is .png?
They are often the most important words when it comes to your company. When others think of your company, you want them to think of these words.
What are head keyphrases
Google's Mission
How you organize your website's content. In other words: the pages and posts on your website.
This American art form was the basis of the names of the initial different versions of WordPress
What is "jazz"?
These are experiences on Google Search that go beyond the standard blue link. They're powered by structured data and can include carousels, images, or other non-textual elements.
What are "rich results"?
The percentage which tells you how often you've used your keyphrase compared to the total word count.
What is keyphrase density?
True or False : Google does not care if your text is easy to read because it is not a person and thus only focuses on the technical aspects and the separate words of the text.
False
The percentage of visitors that complete a desired goal on your website out of the total number of visitors.
What is "Conversion Rate"?
Static information should be placed on a site as this
What is a "page"?
A large collection of pieces of code, this is where you can find all structured data markup supported by search engines.
What is "schema.org"?
Great content, quality code and an excellent user experience are all examples of this type of SEO
Keyword research is necessary because of this
What is it makes you think about what search terms your audience and your competitors use?
An assistive software application that attempts to convey to their users via non-visual means what people with normal eyesight see on a display. These non-visual means include text-to-speech, sound icons, and a Braille device.
What is a "screen reader"?
The bulk editor can edit this
What is "The SEO meta description of a post or page"?
The three main factors for Off-Page SEO
What are Email Marketing, Link Building and Social Media?