Ridge's Training: Diagnosing an Underperforming SEO Campaign
This Google tool is useful for identifying the impact of seasonality on a business.
What is Google Trends?
SEM stands for this.
What is "Search Engine Marketing"?
Conversions have been renamed as this in GA4.
What are "key events"?
Britton has a collection of these.
What are coins?
The color of most bluebirds.
What is blue?
We should make sure our focus keywords have this "keyword intent" if conversions are declining or stagnant.
What is commercial or transactional?
Semrush's "Authority Score" is a Google ranking factor. True or False?
False.
Every Universal Analytics tag started with the letters "UA-". A Google Analytics 4 tag starts with this.
What is "G-"?
Harrison took a week long trip to this state this summer.
What is Alaska?
The third planet from the sun.
What is Earth?
This Semrush tool helps you identify underperforming keywords.
The monthly search volume of a keyword in Semrush is an average calculated over what period?
What is 1 year?
Site traffic coming from a Performance Max campaign is labeled as this in GA4.
What is "Cross-Network" traffic?
Allie is planning to get married in this month.
What is October?
A baby hedgehog is called this.
What is a hoglet?
You should evaluate this first after seeing underperforming keyword rankings.
What is content?
Specifically making sure the target page content is relevant and optimized.
This Semrush tool helps you compare a client's keyword profile with their competitors, seeing which keywords you have in common, and which keywords you are missing out on.
What is the "Keyword Gap" tool?
This GA4 report shows the various touchpoints along a user's path to conversion and assigns credit to those channels.
What is the "Attribution Paths" report?
The name of Jess's dog.
Who is Lando?
The average American does this 22 times a day.
What is open the fridge?
Ridge stated in his training that an SEO campaign is underperforming if it is stagnant or declining in these three areas.
What are keyword rankings, organic traffic, and organic conversions?
The 4 "keyword intent" types in Semrush.
What are Navigational, Informational, Commercial, and Transactional?
The three metrics Google uses to identify an "engaged" session.
What is lasted longer than 10 seconds, had a key event, or had 2 or more screen or page views?
Jason has this many kids.
What is 6?
The most toes someone has ever been born with.
What is 20?