Emma's AI SEO Training
True or false: Google is the backbone of all AI engines.
True.
If Performance Max is the "net" at the top of the funnel, this type of campaign is the "sniper" at the bottom of the funnel.
What is a search campaign?
Who is the new website project manager, responsible for communicating to clients in each stage of the website build.
Rod!
True or false? Light is the only thing that can escape a black hole.
False.
What is the sum of 11.5 and negative 14?
-2.5
This SERP feature has decreased CTR in the last year, causing what we call "zero click results".
What is the AI Overview?
Performance Max needs this to perform well, which is why you shouldn't launch a PMax campaign on day 1.
What is historical data?
What is the primary difference between the AI website build process and the standard website build process?
The "Design" phase is skipped, it is handled by our AI tool.
The last 4 words in the U.S. national anthem.
"Home of the Brave"
The square root of 64.
What is 8?
This type of content has become especially valuable for AI SEO, as users are asking more long-tail questions than ever before.
What is FAQ content?
When Performance Max is introduced into an account, it will increase volume but will typically decrease this metric, at least at the beginning.
What is ROAS?
Who should be invited to the website kickoff call?
The client, us, Rod, and Mark
The female of this animal species is called a ewe.
What are sheep?
If a car is traveling at 60 mph, how long will it take to go 45 miles?
45 minutes
Mentioning this in your backlinks is becoming increasingly important for E-E-A-T and AI SEO in general.
What is your brand name?
Performance Max finds new customers by utilizing 7 different channels. Name 5 of the 7 channels.
What is Search, Youtube, Shopping, Display, Maps, Discover, and Gmail.
Where should notes about project scope and client expectations be documented?
In a comment inside the New Website task.
The Statue of Liberty was a gift to the US from this country.
What is France?
How many feet are there in 75 yards?
225 feet
AI Overviews have caused click-through-rates in the search results to decrease, but this metric to increase once users land on a website.
What is Conversion Rate?
Our team has a 3 point checklist during their weekly optimizations. Name all 3 (half points for 2 of the 3).
1. Pace the budget
2. Block wasted spend with negative keywords
3. Reallocate funds to top performing ads
What did Mark say is the #1 thing us CSMs can do to help the website build process run smoothly?
Set clear expectations from the start
Density describes the mass of an object divided by this.
What is volume?
Steve has $100 in pennies. How many pennies does he have?
10,000