SEO
True or False: Google encourages marketing professionals to "make pages primarily for users, not search engines."
True.
Google Analytics helps us analyze website performance. Google Search Console helps us analyze _______ performance.
What are Search Results, or SERPs?
This search engine has been ruled to have an illegal monopoly in the search engine market.
What is Google?
Braeden despises this condiment.
What is ranch dressing?
Are pumpkins a fruit or a vegetable?
A fruit.
True or False: You can use a PO Box for your Google Business Profile address, but only if the address is hidden.
False.
Where to check on a URL's crawl status inside GSC.
What is the "URL Inspection" tool (or the search bar)?
The focus of Google's August Core Update.
What is "helpful content"?
*John Mueller said: "This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”
The name of Andrew's daughter.
Who is Millie?
In 1995, this popular Thanksgiving vegetable was the first to be grown in space.
What is a potato?
These enhanced search results display additional information like reviews, prices, or images directly on the results page.
What are "rich snippets"?
*A "featured snippet" is a specific type of rich snippet that appears at the top of the search results, often providing a direct answer to the user's query
The 4 metrics you can view at the top of the GSC "Performance" section.
What are Impressions, Clicks, Average CTR, and Average Position?
Searches related to this topic will bring up Google's new "Organized by AI" search results.
What are "recipes and meal inspiration" related searches?
A sport that Steve played in highschool.
What is swimming or tennis?
In 1863, this U.S. president decided that Thanksgiving would be observed on the last Thursday in November.
Who is Abraham Lincoln?
This HTML element helps prevent duplicate content issues by specifying the preferred version of a webpage.
What is the canonical tag?
The primary reason that a page may be labeled as "Crawled - Currently Not Indexed".
Google did not find the content suitable or valuable for search results, at the time of crawling.
*If this page should be indexed, you should audit these pages and find opportunities to improve the content quality!
Google recommends using a higher resolution version of this for the search results.
What is a favicon?
*Previous recommendation was 8x8, now it is 48x48
Kenna's first job.
What is a car wash?
Two NFL teams have played a game on every Thanksgiving Day since 1966. Name one.
Who are the Detroit Lions and Dallas Cowboys?
E-E-A-T is an SEO acronym that stands for this.
What is Experience, Expertise, Authoritativeness, and Trustworthiness?
We talked through 10 different reasons why Google may not index a URL. Name 4 of them.
Any of the following:
Not Found (404), Soft 404, Page with Redirect, Redirect Error, Server Error, URL marked 'noindex', Blocked by Robots.txt, Alternate page with proper canonical tag, Crawled - Currently Not Indexed, Discovered - Currently Not Indexed
The three types of PPC campaigns that can appear in AI overviews.
What are "Shopping, Performance Max, and AI-powered Search campaigns" (Smart or Dynamic)?
Ethan had a traumatic experience with this animal.
What is a frog?
A 2021 survey identified the three most-disliked Thanksgiving foods. Name one.
What is cranberry sauce, green bean casserole, and turkey?