Definitions
The Why
Communication/Personality Styles
SS STANDARDS
The 3 C's
100

This allows you to recognize a customer’s spoken or unspoken financial need.

What is a Clue?

100

Why do we ask discovery questions?

What is To understand customer needs?

100

This type thrives in leadership roles and decisive actions.

What is driver

100

This standard focuses on relational interactions, not transactional, being curious and genuine while openly and consistently communicating.

What is Build One on One Relationships

100

This theme reminds us that service starts with genuine concern for the customer.

What is Care?

200

This term describes an impactful and genuine customer interaction.

What is a Lily Moment?

200

Why do we want interactions to be relational rather than just transactional?

What is to build one-on-one relationships

200
Listening and creating harmonious relationships

What is Amiable

200

A standard where you set expectations, set yourself apart from others through consistent engagement, remain connected, but also allow yourself patience while building one-on-one relationships. 

What is Follow Up

200

This theme encourages asking  deeper questions instead of allowing interactions to remain transactional.

What is Being Curious?

300

Connecting a product, service or other individual to a customer's need. 

What is Referral/Recommendation

300

Why do we focus on Service Strategy and approach situations like we do?

What is because we care

300

This style is detail oriented and excel in problem solving. 

What is Analytical

300

With this standard you will utilize bank resources, identify solution and present all available options, anticipate needs, and make introductions based on needs. 

What is Solution Oriented

300

This theme means leaning into uncomfortable conversations and  focusing on the best interest of the customer.

What  is Courage?

400
Caring deeply about the individuals that make up the community and organization that we serve. If we care, then we are courageous enough to be curious by asking questions to build lasting relationships. 

What is Service Strategy

400

Why follow the Service Strategy Way?

What is to create an exceptional, impactful and memorable customer experience. 

400

Enthusiastic and excellent communicators

What is Expressive

400

This standard you need to stay curious, utilize the bank's resources, utilize observational, transactional, and life event clues, practice reflective listening, and remove all personal biases and judgement.

What is Be Alert to Opportunites

400

Asking one more question before ending a transaction reflects this theme. 

What is Curiosity?

500

This is a philosophy that puts the well-being of people and communities first. 

What is Servant Leadership

500

Why do lily moments matter in customer conversations?

What is they are memorable and impactful

500

Why is it important to recognize someone else's style?

What is to be able to improve communication effectiveness, reduce conflict and build trust, enhance teamwork and leadership, or support personal growth. 

500

This standard is about Servant Leadership and urges you to show up as your best self, use names consistently, greet with a welcoming smile and care by bringing value to the interaction. 

What is Attitude of Service

500

Addressing an important financial need even when the  conversation feels difficult reflects this  theme. 

What is Being Courageous?