SFS Acronyms
Amazon History
Ecommerce
Leadership Principles
100
VTR

What is Valid Tracking Rate?

100

This is what Jeff Bezos used as his first desk

What is a Door?

100

This human facial expression is featured is Amazon's logo.

What is a smile?

100

Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.

What is Insists on the Highest Standards?

200

BOPIS

What is Buy Online Pickup In Store?

200

The home location that Jeff Bezos operated/created Amazon

What is His home garage?

200

This is the practice of selling another vendor's products without keeping inventory.

What is dropshipping?

200

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.

What is Think Big?

300

SSA

What is Ship Settings Automation?

300

Before Amazon.com was the phenomenon it is today, it's first product was _____.

What are Books?

300

This AMZ subscription allows 2-day delivery on most products (in most cases).

What is Prime?

300

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team's body odor smells of perfume. They benchmark themselves and their teams against the best.

What is Earns Trust?

400

MENA

What is Middle East and North Africa?

400

The name of Amazon's mascot.

Who is Peccy?

400

This three-letter acronym represents sellers' system of fulfillment.

What is MFN?

400

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

What is Customer Obsession?

500

DEA

Delivery Estimate Accuracy

500

Annually, you can expect this personalized letter from Jeff Bezos

What is Letter to Shareholders?

500

This is the name of AMZ's portal where merchants login.

What is Seller Central?

500

Amazon leaders think long term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team.  They never say “that's not my job.”

What is Ownership?