Conversion
conversion goal
10%
carekit goal
18%
sunlove goal
28%
multies goal
35%
50%
what is conversion?
How many people (traffic) we convert into a customer (transaction/unit)
carekit price
21.99
22.99
sunlove price
29.99 w/50 copay
34.99 w/60 copay
current promotions
BOGO 50% (buy one ai, get 2nd non ai 50% off)
BOGO 40% (buy one full price, get 2nd 40% off)
Same exclusions*
3 main info to collect
full name, phone number, email
how do we deliver conversion?
5NN (bonus 500 points for whoever can list all 5!)
harmony carekits
proceeds go to onesight, bonus points if you can pitch onesight!
meta sunlove price
69.99 w/150 copay
excluded brands
AI, Fendi, Attico, Jacquemus, Saint Laurent, Cartier, Celine, Bottega, Oliver Peoples, Brunello, Moncler, Prada, Linea Rossa, Miu Miu, Chanel
capture data on ipad
new members app
what do we call handling multiple customers
hosting-the-party
democare, show us!
clean and educate
key phrases
“hard to replace”
“protect your investment"
season of….
who, who, and you!
data for sunlove
first and last name, postal code, phone number, email
engage, re-engage, recommend
perfect pitch
Protect your glasses, lifetime refills, at home adjustments, voice your favourite, assumptive sale
perfect pitch
Key phrases, never fix only replace, price, storytelling, reassure, confidence
_ _ _ _ questions
FORT: family/friends, occupation, recreation, try them on!
why is it important
customer retention, exclusive perks, easier transactions, purchase history