P in PEST
What is political?
Collaboration and knowledge sharing across company
What is Benefit of Globalization?
Product, Place, Price, Promotion
What is 4P?
Knowledge which is provided by the raw data
What is Information?
Selected from a list at random
What is Random Sampling?
What is social media?
Selling similar product loved by others in different markets
What is International Similarity?
People, Process, and Physical Evidence?
What are the 3 extra P?
Results can be achieved more quickly
The analysis can be more comprehensive
Costs of obtaining data are reduced
What is the advantage of Sampling?
Acid Rain, Ozone Depletion, Global Warming, Land And Water Pollution, Destruction Of The Forests
What are ecological problems?
LE in PESTLE
What are Legal and Environmental?
Entering new geographical markets and conducting business through worldwide operations.
What is International Scope?
Process of deciding how to present a product or service to customers
What is Marketing?
It shows the values of certain entities against, usually, a vertical numeric scale
What is a bar chart?
Power, Role, Task, Person
What are the culture of organization?
This factor occurs inside the organization and does not concern factors outside the organization
What is Internal Environment?
Integrating countries and people (politically, economically and culturally) into global communities.
What is globalization?
Process of persuading retailers to stock or encouraging individual customers, on a one-to-one basis to purchase
What is selling?
Information which is available nationwide, or globally; which has not been specifically prepared to meet your needs
What is secondary data?
Artefacts, Values, Assumptions
What is Edgar Schein model of organization structure?
Publics, Suppliers, Competitors, Customers, and Partners
What is Global Marketing?
Entering a new market that the business have not explored, selling in a cheaper price to entice customer
What is Market penetration?
Insufficient information will not help you to make appropriate decisions
Too much of the wrong kind of information will waste your time and energy
What is the importance of the right kind of information?
What is PLM?