Acronyms
OND
What is October, November & December
The number of states SGWS operates in
44
The two premise types a customer's business can be
what is On, Off
Also known as a vodka buck, a Moscow mule is traditionally served in a mug made of what metal whose name derives from the Latin word “cuprum”
What is copper.
CBI brand that is the sponsor for the PGA
Meiomi
FIFO
What is First in, First out
The Account Personnel you need to greet
Who is the Store Manager / District Manager
Name 2/4 areas you will need to service
what is Shelves, Display(s), Cold Box, Back Stock
This cocktail is made with vodka and orange juice
what is a screwdriver
Which CBI sku is the #1 imported SB & #1 overall SB in the category
Kim Crawford
POD stands for this in SGWS Sales Force
What is point of distribution
What are the three tiers of the three-tier system?
What is a Supplier, Wholesaler, Retailer
You are in a new account & pitching a spirits display in the meat department. The store manager is off this week. Who are the top 3 people to pitch a display to?
1. Liquor / Wine Department Manager
2. Assistant Store Manager
3. Meat Department Manager
The wine brand Earl Stevens is founded by this bay area rapper
Who is E-40
#1 rated winery in North America & #7 in the world. Hint: Home to the To Kalon vineyard
Robert Mondavi Winery
S.M.A.R.T
S- Specific
M- Measureable
A- Attainable
R- Realistic
T- Time Bound
The controller of the sale of alcohol in controlled states
What is Government Agencies
This is the total cost of product divided by the volume would get the . . .
Cost per ounce
The fastest growing spirit's brand of 2022. HINT: George Clooney
What is Casamigos
Which CBI wine brand offers options across almost all wine categories and formats?
Woodbrige(3L, 1.5L, 750ml, 500ml, 187s, sparkling, fruitful blends, spirit barrel aged, low cal, wine sodas, seltzers)
O.P.E.R.A
Overview the Situation
Propose the Idea
Explain how it works
Reinforce Key Benefits
Ask for the Order
This is the percentage of the SGWS portfolio that is entirely wine, and the percentage of SGWS portfolio that is entirely spirits
45% wine, 55% spirits
Closing Techniques
Offer a Choice
Take Action
Benefits Summary
Direct Question
What region of Scotland is best known for making "peaty" scotches?
Islay
Name 2 of CBI’s low calorie wine options
Any 2- Kim Illuminate SB/Rose, Kim Illuminate Prosecco, Meiomi Bright, Simi Brightful, WDBG sessions