Media Genres
These are the five primary genres discussed by media practitioners.
What is...
1. Entertainment
2. News
3. Information
4. Education
5. Advertising
These agencies focus exclusively on specific types of clients.
What are specialty agencies?
Spoken communication that harms a person's reputation is an example of this.
What is slander?
When you can transfer Billie Eilish’s music from your laptop to your iPhone, iPad, or Xbox.
What is convergence?
This refers to the originator of the message.
Who is the source?
The four subgenres of entertainment are...
What is festivals, gaming, drama, and comedy?
These individuals are responsible for making decisions about where to place advertisements.
Who are media planners?
This doctrine protects Weird Al Yankovic's parody-style music.
What is the Fair Use Doctrine?
In 2021, viewers with cable or satellite subscriptions could stream the Turner networks on various devices to watch this Spring basketball frenzy.
What is March Madness?
This occurs when the source organizes and prepares to send the message.
What is encoding?
This subgenre of news expresses an individual's or an organization's point of view.
What are editorials?
Billboards, street furniture, and murals are examples of this type of advertising found in public spaces.
What is outdoor advertising?
FCC is short for this government agency.
What is the Federal Communications Commission?
These are the various exhibition points distributors use to generate revenue for a product, such as a movie theater, newspaper, or cable network.
What are windows?
This is the person or organization that gets the message.
Who is the receiver?
This advertising subgenre provides information about the product with intense attempts to get the consumer to purchase ASAP.
What are Hard Sell Advertisements?
This is the basic measurement of advertising efficiency in all media, used by advertisers to evaluate space and pricing.
What is cost per thousand (CPM)?
These are the four types of content permitted for prior restraint by the Supreme Court.
What is...
1. Education
2. National Security
3. Clear and present danger to public safety
4. Commercial Speech
This refers to the growth of media outlets over the past two decades.
What is channel fragmentation?
When you write a thank-you note to your grandmother, send an email to your graduate teaching assistant, or call a friend on the phone, you are participating in this form of interpersonal communication.
What is mediated interpersonal communication?
This is a guideline of hard news, exemplified by the phrase "Man Bites Dog."
What is unusualness?
This involves dividing society into different categories of consumers.
What is market segmentation?
A specific level of intent is required for public figures to claim defamation.
What is actual malice?
This company owns several mass media firms across various industries under its corporate umbrella.
What is the Walt Disney Company?
This is a sound in the communication situation that interferes with the delivery of the message.
What is noise?