Branding
What is the term for an image or symbol that a business uses to help distinguish them from others?
An: Logo
What is the difference between revenue and profit?
A:
Revenue is ALL the money you've made.
Profit is the money you can keep after all your expenses are paid for.
Name at 5 places online you can use for marketing your products/services
1. Facebook (including Facebook groups)
2. TikTok
3. IG
4. YouTube
5. LinkedIn
6. Twitter
7. Shopify
8. Wix (plus other website builder sites)
9. Indigimall
10. Local community websites
Indigenous slang for really cool or hot. Starts with a "D"
D_ _ _ _ _
A: Deadly
An important part of Indigenous leadership is making sure we (and anyone on our team) looks after our entire well-being, including these four aspects (hint: it aligns with the Medicine Wheel)
A: Mind, body, emotion and spirit
What is a great online tool called that we've used in SheCreates and is great for making logos, social media assets and other online resources?
A: Canva
What does the term "willing to pay" or WTP mean?
It is the price point that most customers are willing to pay.
e.g. The willing to pay price for coffee is around $3
Name at least 3 places where you might market your product/services in real life
A:
1. Farmers Markets
2. Powwows
3. Craft Fairs
4. Community boards
5. Local small boutiques/retailers
6. School events
7. Community festivals/events
Who are the three distinct Indigenous groups in Canada?
A: Inuit, Metis & First Nations
As a leader, its important to remember everyone has a s______. And what we see is only a small part of their s______.
A: Story
Other than a logo, name at least two other parts that are important to creating a brand
Potential answers:
Font
Colour
Tone/personality
Images/symbols
What is a "breakeven point"?
When you earn enough money to cover all your expenses (no loss; but no profit either)
If you advertise on TikTok who are you most likely to get attention from?
If you advertise in a community centre who are you most likely to get attention from?
TikTok: Broad range across Turtle Island. Youth (GenZ); people under 35. Also, 60% of TikTok users identify as female.
Community Centres: Locals. Families; Seniors
Which Indigenous influencer has the most followers on IG?
1. NotoriousCree
2. SnottyNoseRezKids
3. Quannah.rose
A: NotoriousCree (1 million followers)
What is the Japanese term that means giving someone a sense of purpose or meaning? (by doing something that you love, that you're good at, and something that people want to buy/pay for).
A: Ikigai
In one minute or less, tell us about your businesses brand or "personality"
One minute to share about your business idea
How much money do you need to make in your business until you have to start charging taxes (e.g. GST)
(You don't need to charge customers tax until your business makes $30,000)
A: Aim for a minimum of 2-3 posts/week.
Ideally, you want to post everyday when you're starting (but this can be hard to maintain and stay consistent).
What is a group of crows called?
A: a murder
Part of Indigenous ways of knowing and being is that we are all e _ _ _ _. No one is above or below. It is also important to remember that we are all c _ _ _ _ _ _ _ _
A:
Equal
Connected
Why is branding important?
A:
1. it helps to build up a following
2. it allows customers to know who you are and what you're all about
3. it allows you to distinguish yourself from other businesses
4. strong brand can increase sales
5. helps you to stay consistent in everything you create (ask: does this align with our brand)?
What is the MINIMUM percentage you should aim for in your revenue margin?
A: 50%
What are hashtags, and how many should you use on IG?
A:
They are a way to label your content to make it easy for folks to find you; and for social media algorithms to recommend your account to the right people.
Aim between 3-5.
What country is bannock originally from?
A: Scotland
Name some values that you appreciate/admire in a leader
No wrong answers!