American Woodmark
What simplified program does American Woodmark offer an additional line of cabinets in?
Allen and Roth
What department are stock bath vanities in?
Plumbing/Fashon Bath
What does Shenandoah Pro offer over regular Shenandoah Cabinetry?
Option to add Express Manufacturing.
*currently less expensive*free shipping to customer with no minimums
When was this product line released?
February 2024
What 2 finishes did we release in August of 2023?
Cherry Amber and Painted Mist.
What are the brand names of the in stock products American Woodmark offers in Fashion Bath?
Style Selection and Project Source.
What are vanities, vanity tops, vanity combos and medicine cabinets?
American Woodmark’s In stock Products.
What are the benefits of Shenandoah Pro Express?
APC
Soft Close
Built and ship in 10 business days
Lower cost
What 2 finishes did we release in July of 2024?
Cherry Clove and Maple Almond
Where is American Woodmark headquarters located?
Winchester, Virgina
How many 2020 catalogs can you use in 1 Red Vest transaction?
2 Max
How do you handle 3 or more colors in one transaction?
What addition did we make to the product line in August of 2023 that gave customers more add on options to their cabinets.
We added an assortment of RevaShelf products to our catalog.
What sets Shenandoah Pro Express apart from the competition?
The price, we are generally less expensive than the competition by 7-10%.
What is the most popular finish according to the NKBA?
White, 59%
How long has American Woodmark been in Lowe’s stores?
Over 35 years
A customer asks “what is your most affordable special order cabinet”?
Is is better to use VSP or the BMSM discounts with Shenandoah Pro?
Depends on the invoice amount and current promo offerings.
What was the most recent addition to the Pro Express line?
We added wall and base Easy Reach sku‘s.
What are the differences between the paints/stains in Allen + Roth and Shenandoah?
Nothing - Both lines are finished in the same plants using the EXACT same stains and paint.
What are the 4 parts of Shenandoah’s Value Story?
On Trend Products, industry leading service, quality, and trusted history
What was the name of the company who manufactured our in stock products prior to AWC acquiring them 9+ years ago?
RSI Home Products
When was the Shenandoah Pro line introduced at Lowe’s?
2018
If your customer wants to order a white kitchen in Shen Pro Express but also wants a Navy island, and wants it all delivered together . . . What do you do?
Order white in Shen Pro Express and then do a supplemental order for the navy island in Shen Pro and add Express Manufacturing.
*If both orders are entered the same day, Customer Care will tie the two orders together.
What form does Lowes provide to help set customer expectations?
Lowes Cabinetry Resolution Guide
Understanding you cabinet purchase.
Joint lines
Time frame
reorders/add ons
wood species/stains and glazes/Duraform