1929
How much did Americans spend on new radios?
$842 Million
Who designed the huge electric spectacular in Time Square?
Norman Rockwell
What are the three coffee brands of A&P?
Eight O'Clock, Red Circle and Bokar
Who did Ralph Starr and Clarence Francis recommend to William Benton as third partner?
What effect did the depression have on Coffee quality?
A Paradoxical Effect
What was the famous radio show in Chicago?
Amos n Andy
Who invented the first commerical's espresso machine?
Luigi Bezzera
Who added carbohydrates their coffee?
Nescafe
Who was Joesph Martinson's great rival?
Sam Schonbrunn
What coffee advertising helped people bounce back after the depression?
Radio Shows
A purchase of what made "Americans win fame, (and) fortune, as one ad stated?
Chase & Sanborn Dated Coffee
What was the increasingly displaced product that was overrun by the infinitely preferable drip method or the newly popular vaccum coffeemaker?
The percolator
How many families would receive A Red Can Coffee Gift from the Hill Brothers within a few months?
500,000
What was Germany's first mail-order house called?
Edsucho
During the Great Depression, why did coffee companies begin competing more aggressively?
People had less money and started buying cheaper coffee
What was Watson's commercial advertising technique for the radio?
"The Speaker does not have to say anything about the product being advertised"
Who was the advertising planner that created the bold new strategy for Maxwell House in October 1932?
Atherton Hobler
What percentage of housewives identified Chase & Sanborn's dated Coffee correctly when radio programs asked them brainteasers?
69%
In the 1930s, coffee advertisements were mainly targeted toward which group in the household?
Women(wives/mothers)
What organization funded national campaigns claiming coffee was not harmful to health?
Pan American Coffee Bureau
What kind of coffee did brands like Sanka advertise as healtheir?
Decaffeinated coffee (decaf)
What was the name of the weekly radio program that helped Maxwell House become very popular in 1933?
Maxwell House Show Boat
Glass Silex
Which coffee company used extreme ads showing husbands angry at their wives over bad coffee?
Chase & Sanborn
The New York World's Fair