Campañas
KPI
Key Performance Indicator
CPC
Coste por click
DAFO
Debilidades, amenazas, fortalezas y oportunidades
SEM
Search engine marketing
CPM
Coste por mil Impresiones
ROI
Returns of investment
CTR
click through rate
CPA
Coste por adquisición
CMS
Content Management System
SERP
Search Engine Result Page
CPL
Coste por lead
CRM
Customer Relationship Management
ROPO
Research online, purchase offline
CPV
Coste por visionado
FAQ
Frecuently asked questions