Acronyms
AAC
Addressable Audience Curation
What is the base standard DSP/platform fee for all clients?
25%
VCR
Video Completion Rate
True or False: All audio ads MUST have a companion banner as well as the audio file before the campaign can go live.
False.
COPPA prohibits the serving of ads targeting children under what age?
13
CPM
Cost Per Mille
True or False: Only an AD can enter a JIRA ticket to have margins updated.
False
CPV
Cost Per Visit
What are the top 5 display ad sizes we recommend for every campaign?
160x600, 300x250, 728x90, 300x50, 320x50
In which state are we not allowed to geofence any medical facility of any kind?
Massachusetts
CPA
Cost Per Action/Acquisition
What percent of the CPM is taken out when addressable geofencing is being used?
25%
KPI
Key Performance Indicator - The goal of the campaign.
Does Simplifi support click-to-call ads?
No.
When targeting someone who searched a keyword specific to a medical condition or disorder, what must the recency on the campaign be set at?
Instant
RON
Run Of Network
The additional 15% for clients using Spaceback gets added to which margin in the UI?
DSP/Platform fee
According to the Product Catalog, what are the three video lengths/durations we recommend?
15s, 30s, 60s
For cannabis campaigns, all tactics must have traditional Geo/Location targeting set at either the _____ or _____ level.
City or State
OBA
Online Behavioral Advertising
When is the 5% location margin not applied?
When a campaign is targeting the entire US.
TVR
Total Visit Rate
What is the max file size for a display ad?
200 kb
Per the Ad Content Policy, we cannot knowingly serve ads promoting alcohol, tanning beds, fireworks, tattooing, or gambling to anyone under what age?
18