Creatives
Geofencing areas that would have a high density of children under the age of 13 (such as schools below high school level, public parks, daycares etc..) is a violation of what federal regulation
COPPA
True or False: We retarget users that enter a conversion zone, even if they have not entered a target fence.
False. We retarget users after they enter a target fence, and count them as conversions once they enter the conversion zone. The conversion zone does not trigger retargeting.
OTT stands for THIS
Over the Top
Ability to restrict campaigns to only deliver impressions at specified times of the day
Dayparting
The max size (in MB) for a video file
200 MB
Per Simpli.fi's company policy, name two types of content we will not accept
Sexual services, Sexual products, Nudity, Illicit Drugs
The level of location reporting we are able to pull for an Addressable geofencing campaign
Zip+4
A PMP (Private Market Place) deal is also called THIS, when being implemented into the UI
Deal ID
The number of clicks that an ad receives, divided by the number of times an ad is shown (Clicks / Impressions)
CTR (Click-Through-Rate)
The 5 ad sizes with the most inventory, recommended as a best practice to be included in every campaign
300x250, 728x90, 160x600, 300x50 and 320x50
On CBD campaigns, the THC content must be less than this to be considered "Non-THC"
.3%
The maximum number of geofences allowed within one campaign tactic/line
5,000
A group or audience we acquire from data providers and can implement into campaigns, however, we have no insight into the information contained within it (Black Box)
Third-Party Segment
Limited list of domains/websites that are the only sites on which the client would like their ads to serve
Whitelist
The type of ad that changes fit the style and format of the site on which it is being displayed, offering an improved user experience and greater performance than traditional display ads
Native
True or False: All political advertising is prohibited in Canada
True
We are not allowed to geofence any medical facility within this state
Massachusetts
True or False: We are only able to pull reports going back as far as 2 years.
True.
Technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks
Exchange
The snippet of code we insert into third-party ad tags, in order to get the ads to click verify to ensure we are able to track clicks
Campaigns promoting alcohol must have THIS implemented within their website/landing page to ensure visitors of the site are of legal age to consume alcohol
Age Gate
We can upload geofences in bulk by converting a CSV file to THIS within the UI
GeoJSON file
KPI stands for THIS
Key Performance Indicator
Average price paid for 1,000 impressions
CPM (Cost Per Mille)