Pandemic Business Basics
This safety item became required in many stores and workplaces.
Face Masks
This video platform became a symbol of remote work and virtual meetings.
Zoom
These shortages affected items like toilet paper, electronics, microchips, and cars during COVID.
Supply Shortages
Restaurants survived by offering this service where customers pick up food without entering.
Curbside Pickup
Rising costs forced marketers to pay closer attention to this part of the marketing mix.
Pricing
This workplace shift became widespread as employees worked from home during COVID.
Remote Work
This cybersecurity risk increased as businesses rapidly moved operations online.
Cyberattacks / Data Breaches
The coordination of activities related to the flow and transformation of supplies, products, and information throughout the supply chain to the ultimate consumer, integrating the functions of operations management, logistics management, procurement, and marketing channel management
Supply Chain Management
Gyms, schools, and consultants moved to this format to continue operating.
Virtual Services / Online Classes
As consumers became more cautious with spending, marketers had to focus more on this factor to keep customers from switching brands.
Brand Loyalty
This government action forced many nonessential businesses to close temporarily.
Lockdowns
This type of software allows employees to access company systems securely from home.
Business VPN / Corporate VPN
Brands sometimes promoted alternative products when favorites were out of stock using this marketing strategy.
Product Substitution / Cross-Selling
Many small businesses used this low-cost digital strategy to promote products directly to followers on social platforms.
Social Media Promotion / Social Commerce Marketing
This economic issue after COVID caused prices for goods and services to rise.
Inflation
This term describes when an entire economy slows down for a prolonged period, which COVID nearly caused globally.
Recession
Many companies introduced this flexible work model combining home and office work.
Hybrid Work
Companies increased this practice by keeping extra stock on hand to avoid future shortages.
Safety Stock / Inventory Buffering
This management skill improved after COVID as firms learned to prepare for unexpected disruptions.
Crisis Management / Resilience Planning
Privacy concerns and regulations changed how marketers collect and use this valuable resource.
Customer Data
This consumer trend increased as people avoided physical stores.
Online Shopping / E-commerce Growth
As physical foot traffic dropped, brands invested more in this online method of reaching customers through platforms like Instagram and TikTok.
Social Media Marketing / Digital Advertising / Digital Marketing
This strategy spreads production across multiple countries to reduce reliance on one supplier region.
Supplier Diversification
This marketing strategy involves shifting a company’s target audience or value proposition in response to major market changes.
Market Repositioning
This consumer behavior shift means shoppers are more cautious and focused on essentials.
Price Sensitivity / Cautious Spending