The 4 P's
Product, Price, Place, Promotion
What are the 4 P's of Marketing?
These are the people that business wants to sell to
What is the target audiance?
A form of product differentiation that uses a visual symbol to represent a business its brands or its products.
What is a logo?
A document that contains a series of questions used to collect data for a specific purpose.
What is a survey/questionairre?
This is the process of manipulating the population into buying what companies want them to buy.
What is marketing?
This "P" on the 4 P's is where advertising would fall
What is promotion?
Which of the 4 P’s would the question “how will customers find out about the product” fall under?
What is promotion?
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
What are demographics?
A small discussion group used to gain insight into the attitudes and behavior of respondents.
What are focus groups?
The _______ ____ _____ is the number of units a business must produce and sell to cover their cost.
What is break even point?
This "P" on the 4 P's is where distribution would fall.
What is place?
When a customer purchases products from one brand over another
What is brand loyalty?
Segmentation, Targeting, and Positioning are known as..
What is STP?
Market research that involves gathering new data first hand for a specific purpose. Methods include surveys, interviews, focus groups and observations.
What is primary research?
Something taught in every SIU Marketing class
What is SWOT Analysis?
This "P" is where you would consider the life cycle
What is product?
The internal factors of a SWOT analysis
What are strengths and weaknesses?
Segmenting a market based on where people live
What is geographics?
This is the first step in the marketing research process
What is problem definition?
2+5*6
What is this, we're marketers and don't do math?
The typical process that products go through from their initial design and launch to their decline and eventual withdrawal.
What is product life cycle?
This is one of the 5 C's that refers to laws, regulations, economic trends, etc that a marketing plan must take into account.
What is climate?
Refers to the use of an exclusive name, symbol or design to identify a specific product or organization. It differentiates a product from similar ones offered by rival firms.
What is branding?
The following survey question is this type of question: What do you like most about this product?
What is open-ended?
This word describes the feeling of never getting to experience happiness in life.
What is accounting? (sorry accounting majors) :)