What information do we need from the customer to get them signed up for Beauty Insider?
Name, email, phone number
How many tiers are their in Beauty Insider and what are they called?
3: Beauty Insider, VIB and Rouge
Where is the best place to introduce and sign up someone for the Beauty Insider and why?
Salesfloor! It helps personalize it and you already built rapport/trust.
Name 3 key benefits of the Beauty Insider?
-Earn 1 point for every dollar
-$10 off for 500 points
-Free birthday gift
-Seasonal coupons/promotions
How much does a customer have to spend in a calendar year to get to both a VIB and Rouge tiers?
VIB = $350
Rouge = $1000
-Each tier gives the client more exclusive benefits!
Instead of asking, "would you like to sign up?" what should we say instead?
Let's get you signed up! It's free and only takes a few seconds so you can earn free rewards/gifts.
True or False: 80% of TOTAL Sephora sales are Beauty Insider members?
TRUE! Getting them signed up isn't just benefiting them, but also the store by driving traffic!
True or False: Beauty Insiders account will expire if they don't "buy" anything in a calendar year?
FALSE! Within a calendar year, as long as they EITHER buy someone or redeem their birthday gift, it keeps their account active.
If a client says NO, after trying to get them signed up for a Beauty Insider, what should we do?
Ask if they are a Kohl's rewards member and inform them they can earn DOUBLE the rewards with today's purchase OR let them know it keeps track of their purchases if they ever want to return/exchange.
-Always follow up with 1 additional benefit before moving on.
What device should we use to sign up someone for the Beauty Insider and why?
Zebra! It is the fastest and easiest way to sign up someone and link accounts.
-If you don't have a Zebra or it isn't working, you can use the register pinpad or have them sign up via Sephora.com
Besides redeeming points in store, how else can Beauty Insiders use/redeem their points?
On the Sephora app via Rewards Bizarre.
-Client just has to go under their profile on the app to access and they have rewards/gifts up to 20,000+ points.
True or False: We can use the 10% Amazon Bounce back Coupon as an incentive to sign up people for Beauty Insider?
False! The Amazon coupon should ONLY be given out for an Amazon return.
-You can use old GWP or Samples from prior promotions that have expired. Although, by implementing ALL the best practices shared, you really shouldn't need them.
If someone has a Beauty Insider and can't remember the email or phone number they signed up for OR they need to add points to a prior purchase, what can we give them to help with that?
The Sephora Customer Service #1-877-Sephora.
They can do things such as look up people's account, merge accounts, add points, etc.
What is the minimum age someone needs to be in order to sign up for Beauty Insider?
16
What is your store and individual % goal for Beauty Insider?
50%
-Minimum: you only have to get 5 customers out of every 10 who DOESN'T have a Beauty Insider to sign up!