Connotation and Denotation
This is the connotation for the word wreckage
Negative
This lens focuses on the world around us.
Environment
This appeal in an ad could be broadcasting dogs in a shelter to boost adoptions.
Pathos
This is the superlative form of easy
easiest
This is the comparative form of dirty
dirtier
This is the connotation for the word astonishing
Positive
This is the O in the OPTIC method
Overview
An ad for this appeal could be a health department telling you not to smoke.
Ethos
This is the superlative form of bold
boldest
This is the comparative form of difficult
more difficult
This is the connotation of the word evaluate
Neutral
This is the P in the OPTIC method
Parts
This appeal in an ad could be for the statistics for drunk driving to ensure drivers are safe on the road.
Logos
This is the superlative form of bland
the blandest
This is the comparative form of clever
more clever
This is the connotation of the word society
Neutral
This is the lens that addresses things like global warming and ethics of animal testing.
Science
This "c" word embodies the appeal of ethos.
This is the superlative form of beautiful
most beautiful
This is the comparative form of bad
worse
This is the connotation for the word problematic
Negative
This is the I in the OPTIC method
Interrelationships
This is the "l" word that you may use to remember the appeal of logos.
Logic
This is the superlative form of bitter
the most bitter
This is the comparative form of beautiful
more beautiful