The problem and solution
product features
Target consumer
100

This is the first "signal" of damage, but by then it's already too late.

Pain

100

How thin is the product described to be?

Paper thin

100
What is the target demographic of our product?

Athletes aged 16-35

200

Which vague cues like “land softer” dont actually fix mistakes as they happen

Verbal cues/ feedback

200

How many pressure pads does each insole have

8

200

What platforms do athletes like to share their progress on?

Instagram, TikTok and strava

300

How fast is skillsyncs response time?

near instant

300

This tier adds trend algorithms and coach-sharing to the free core metrics.

Pro tier

300

What is the annual income range of the target demographic?

5,000-25,000