SKO Jeopardy Round 2

Marketing Category

100

This category requires regulatory compliance and vet authorization, impacting media strategy and targeting

Pharmacy

200

This category is typically more impulse-driven and benefits from discovery-orientated formats like Sponsored Brands and Video

Toys

300

This MC accounted for 19% of 2025 Onsite Ad spend

Dry Dog food

400

This category with more than $100K in spend had the highest ROAS in 2025

Flea & Tick

500

Characterized by habitat-driven purchases like tanks, lighting, and filtration systems, this Chewy category has a higher mix of one-time setup spend than recurring consumables.

Exotics

RMN Knowledge

100

This U.S. retailer’s RMN is called Roundel

Target

200

Amazon uses this metric to report out an advertisers returns

TaCOs

300

This key advantage of RMNs come from using deterministic shopper purchase data

First party data

400

This privacy-driven change by Google and browsers has accelerated RMN growth.

Third party cookies

500

This privacy-preserving environment allows advertisers to match their data with retailer data without exposing raw user-level information.

Clean Room

Chewy Hubs

100

Which 2 cities were developed from landfills

Boston & Plantation

200

Which city was the birthplace of Prince

Minneapolis 

300

This hub city has the largest unsolved art heist in history

Boston

400

This cities name in french means Beautiful View

Bellevue

500

Which Chewy Hub was the most recent to open?

Plantation

Social Ads

100

This digital marketing strategy that targeted ads to users who have previously visited a product but did not complete a purchase or conversion

Retargeting

200

This buying method is most commonly used when RMNs extend audience targeting to the open web via demand-side platforms.

Programmatic 

300

This audience type is built from high-value customer data to find new users with similar behaviors

Lookalike 

400

YouTube is an included tactic within this platform's toolset

Google Demand Gen

500

This cross-platform challenge occurs when rising ad exposure leads to dimishing returns due to repeated impressions

Ad fatigue

Frank Mulcahy

100

What are the names of Frank's dogs

Boston & XX

200

In the Winter & Spring Frank uses the trees on his property to make this item

Maple Syrup

300

You can find Frank here during the Winter weekends

Ski slopes

400

Where does Frank's 3 kids go to school

Holderness, Geogetown & Uconn

500

Which pop singer did Frank dress up as for a corporate Halloween party

Lady Gaga