Sponsorship
DAILY DOUBLE: These three stakeholder groups form the core of the sponsorship ecosystem.
What are sponsor, sponsee, and agency?
In role-plays, the “knock sound” means this.
What is one minute remaining to close or secure next steps?
This was the key lesson from the Chicago Blackhawks’ 2021 PR crisis.
What is “transparency delayed destroys trust”?
This is why eye contact matters in presentations.
What is building trust and connection?
Athletes can't promote personal sponsors during the Olympics for this reason.
What is the IOC protecting official sponsor exclusivity?
This occurs when positive associations with a sport property transfer to a brand.
What is image transfer?
This do/don’t combo aligns with confident sales communication.
What is “Do be proactive and empathetic / Don’t dive straight into business”?
The Ja Morant / Grizzlies response was effective because it was this.
What is coordinated, quick, and empathetic?
Successful presenters use their voice to do this.
What is signal energy, confidence, and emotion?
DAILY DOUBLE: This ethical tension was central to the Pride Night Mariners case.
What is brand inclusivity vs. individual freedom of belief?
Activation spending today is typically this compared to rights fees.
What is equal to or slightly higher?
DAILY DOUBLE: This distinguishes sponsorship sales from ticket sales.
What is sponsorships are B2B; tickets are B2C?
This marketing mix element is NOT included in sport PR discussions.
What is publicity?
DAILY DOUBLE: This type of body language distracts an audience.
What is fidgeting, pacing, or tapping?
This question separates legal from ethical marketing.
What is “Can we do this?” vs. “Should we do this?”?
This major trend is shaping the sponsorship landscape today
What is the rise of private equity and women’s sports growth?
This skill was one of Tom Morgan’s Top 3 Sales Skills for 2024.
What is tactical flexibility and adaptability?
Community / philanthropic PR is primarily designed to do this.
What is generate authentic earned media and build trust?
This is the most important principle of slide design.
What is keeping slides clean, simple, and intentional?
Ethical consistency matters for this reason.
What is maintaining fan trust, sponsor confidence, and long-term reputation?
Daily Double: “March Madness” is legally protected as this.
What is a trademark owned by the NCAA?
This saying highlights why storytelling matters in sales.
What is “They don’t buy what you do… they buy why you do it”?
This should be the focus during the first hour of a crisis.
What is stabilizing the story with verified facts?
This is the purpose of telling a story in a presentation.
What is helping the audience feel something and remember the message?
This is the primary purpose of sport public relations law frameworks.
What is protecting reputational and contractual integrity?