Growth of Social Media Marketing
A small digital image that is used to express a feeling or idea electronically.
Emoji
What has made it easier for people to engage, who might not ever have interacted otherwise?
online communication
What is the largest question and answer discussion platform in the world with more than 215 milion users? They have taken advantage of the cryptocurrency surge.
ASKfm
What content helps brands build trust in the minds of their consumers, and it frees up some time for marketers as they don't have to create original content on their platforms?
User-generated
What instant messaging app has more than 1.2 billion monthly active users and is particularly popular outside of the United States.
A collection of stories in text form presented in chronological order
blog
What is a person, document, or other information that gives timely details to a reporter?
source
What is an image file that supports animated and static images?
GIF
What is a humorous piece of content that is copied and shared rapidly by users on the internet?
Meme
What is the most popular publishing site?
WordPress
What social media platform was launched in 2002 that is a professional networking site?
What are posts that last for a short period of time and then disappear? (ex. snapchat)
ephemeral content
What is stablishing expertise for a brand or person?
thought leadership
What are computer programs that simulate conversations with users on the internet?
chatbots
__________ platforms have made businesses accessible twenty-four hours a day, seven days a week?
Messaging Platforms
What is the world's largest search engine that began in 1995 on the campus of Stanford University?
Some reporters utilize social media posts as sources, without verifying facts. In 2013, what event took place that we saw this occur? Wrongful accusations led to death threats for families.
Boston Marathon
What is a digital currency that is not regulated by any central authority and allows individuals to exchange funds with anonymity?
Cryptocurrency
What is technology that integrates computer-generated images on a user's view of the real world?
Augmented Reality
What consists of internet-based communities where users can post a variety of content, from photos to videos? Each community has its own set of rules created by the community owner.
What is the earliest social media site that dates back to 1997? (hint: it has something to do with numbers)
Six Degrees
What are TWO of the FIVE questions that should be asked when monitoring engagement on platforms?
What are people talking about?
What is important to them?
What makes them happy or furious?
How do they communicate?
What's trending?
What is one of the online video meeting services that enable remote users to join or present at a n in-person meeting?
Skype
Zoom
WebEx
What is essentially a computer system able to perform tasks that in the past required human intelligence?
Artificial Intelligence
What social media platform was built specifically for viewing on mobile devices and still works best in that space?