Brand identity through storytelling
The tool that transforms your brand identity from a logo and a tagline into a compelling reason for someone on the other side of the world to choose you.
What is Storytelling?
A Niche allows you to know you customers _____
What is Intimately
Ex. Where they are online, language used, trusted influencers, pain points
This companies global strategy relies on strong, viral social media marketing, strategic international partnerships like the one with Unilever, and continuous product innovation to expand its reach and appeal to new markets (think sponge with a face)
What is scrub daddy.
Leaders who succeed globally demonstrate this ability. This allows them to adapt to communication and respect local customs.
What is Cultural sensitivity/ intelligence
This is the biggest advantage small businesses have when competing against large corporations
What is adaptability, agility, or flexibility
Your story is a hook. It gives people something to talk about besides the _____ itself
What is product
The advantage that allows you to become a top choice in a specific group
What is Niche advantage
This brand maintained its unique social mission and progressive values, tailoring flavors and marketing to local markets while also promoting Fair Trade ingredients and environmental sustainability worldwide. (Ice Cream company)
What is Ben and Jerry’s
This process turns customer opinions into product improvements, helping small firms compete against big components
What is Customer feedback loop
The country that has an occasional custom of extending business dinners into karaoke sessions
What is South Korea
The force that drives purchasing more than logic
What is Emotions?
a strategic partnership where two or more independent businesses agree to pool their resources to achieve a specific business goal or project, sharing both the risks and rewards.
What is Joint venture
This company combines a focus on high-quality, functional "LifeWear" basics, strategic global expansion through high-profile flagship stores and careful market entry, a strong emphasis on innovation in materials and technology, strategic international partnerships, and a commitment to sustainability and ethical practices.
What is uniqulo
( a flagship store is a brand's premier, most important store in a specific region or market, serving as a marketing and brand experience hub rather than solely a sales location.)
The use of _______ social media channels for each continent your selling to. For the purpose of specified cultural marketing
What is multiple?
Ex. @brandname, @brandnameEU
A dramatic change to your branding used to signal personal growth when controversy strikes. Used to pull attention to a new conversation about your company.
What is the kardashian bob strategy?