BMC
iPhone, iPad, Apple Watch, AirPods, & MacBooks represent which part of Apple's BMC?
Solution
The biggest disadvantage to the "sole proprietorship" form of ownership is:
Unlimited liability
Which target market segmentation involves breaking down your target market based on age, income, occupation, etc.?
Demographics
Which fast-food chain had it's first franchise location in Des Plaines, Illinois?
McDonald's
This is the only state that can be typed out with one row on a standard keyboard
Alaska
Which part of the BMC includes the people your business is targeting as customers?
Customer segments
What advantage does a corporation have as it relates to raising money for expansion?
They can sell company stock
If you are a snow-removal business, your entire business model relies on segmenting your market based on:
Geographics
This coffee chain spends more on employee health insurance than beans
Starbucks
M&M's fruit chews would eventually become which candy?
Starburst
Revenue/sales, stock price, # of locations, & customer reviews would most likely represent what part of the BMC for a business?
Key Metrics
The biggest disadvantage of the "corporation" form of ownership is:
Double taxation
Based on that information, which target market segmentation would make the most sense?
Psychographic
This brand logo is recognizable by 94% of the world's population
This former U.S. President is the inspiration behind the name "Teddy Bear"
Theodore "Teddy" Roosevelt
"Fast, convenient, & affordable coffee available all over the country" would represent which part of Dunkin's BMC?
UVP (Unique Value Proposition)
Which forms of ownership provide owners with limited liability?
Corporation
LLC
Celcius provides both caffeine and vitamins that promote clean, high-energy activity.
How might Celcius segment their target market if they're focused on people who want healthy energy?
Benefit
At one point in time, this mobile game generated over $600,000 per day
Candy Crush
In a single PGA golf tournament, how many rounds do they play?
HINT: There's usually one tournament per week
4
In-store counter, in-store kiosk, mobile order (app), drive-thru, and food delivery represent what for McDonalds' BMC?
Channels
Stockholders
With this information, what target market segmentation does a company like Ferrari need to prioritize?
Demographic
Must target high-income people who can afford it
This major sports clothing brand was initially under the name of "Blue Ribbon Sports" before eventually re-branding
Nike