Product Genius
What is programmatic?
Allow the prospect to voice their full concern without interruption
What is Active Listening?
What is the Sales Hub?
Meta
What is Facebook and Instagram?
Programmatic Vendor
Who is Simplifi?
This is a single exposure to an ad
What is an impressions?
Acknowledge their concern to show you are on their side
What is Validation?
The purpose of this is to look for new customers
What is prospecting?
What is owned and operated?
Tim Prince
Who is the President and CEO of Carpenter Media?
Used to determine display ad costs, this is the unit of measurement for newspapers
Shift focus from cost to value, ROI, or Audience
What is the Price objection?
What is selling point or proposition?
The 70/30 rule states the prospect should talk 70% of the time, while you do this.
Williams Lake
Where was the first Black press Newspaper?
Gas station screen ads
A way to get to the reason or of the objection
What is Probing Questions?
Adroit square or adbook plus
What is our creative platform?
ROS
What is run of Site?
Responsible for all operations of their newspaper
New product that everyone is to provide two prospects per month to we working on
What is Website Development?
Ask if the solution addressed their concern before moving on.
CSA Team
Who manages our external digital tactics?
70%
What percentage of adults shop online monthly?
Karen Hill
Who is the Vice president Canadian Division?