What is the thing that you are trying to achieve overall? This is probably not achievable in the next 12 months... it's considered the "Big Picture"
100
Because the environment is always changing
What is the reason a Smart Chart communication plan can't be used for long term (longer than 12-18 months)
100
The scan conducted within your group or agency
What is the internal scan you use to identify your skills and assets?
100
to Frame
What is the defining position you must take if no one is talking about your problem in your community?
200
Spitfire
What is the name of the organization that created the Smart Chart
200
Objectives
What are the broken down steps you will take to achieve your "Broad Goal"?
200
Policy Change & Behavioral Change
What is the different types of change you are looking for in your community?
200
External scan
What is the scan you use to identify your community's best assets that will help you along with your mission?
200
Fortify and Amplify
What is the defining position you must take if your community has started work on your Broad Goal already?
300
Kiran
What is your name (pointing at Kiran)
300
Target Audience
What is the specific group of individuals (or the individual) that you will provide your message too?
300
Different Objectives require different: Decision makers, audiences and messages
What is the purpose of using different Smart Charts for different objectives
300
Things that may make it difficult to work towards your Broad Goal.
What are challenges you identify while doing your internal and external scans?
300
Reframe
What is the position you must take if your community has begun work on the mission, although it has taken a wrong turn and you want to get back on track?
400
Transportation
What is Colorado Rural Collaborative's Year 3 Goal
400
Identifying your target audiences values & Barriers help to form your message accordingly so that you can make the most impact the first time around. Strategically speaking!
What is the purpose of identifying your target audiences values and barriers?
400
His or her: Core Concerns
What is the main barrier you need to identify in advance before you approach your target audience with your message?
400
Solving transportation viewed as unachievable
What is a challenge that may be found during your external scan in your community?
400
Transportation is in the fortify or reframe position in most communities
What is the position of transportation in most communities?
500
Decision Maker
What is the person or persons who can make things happen in your community!
500
Your Theme
What is your big picture message and approach
500
Your final reality check
What is the final questions you must answer all "yes" in order to move forward with implementing your Smart Chart?
500
reputation, key contacts, staff skills
What are assets you may find during your internal scan?
500
Defining a position helps you to build your argument or message