Week 10
The process of creating and maintaining the identity of a brand.
What is brand management
The activity of supervising the promotion of a particular brand of goods.
What is merchandising
The process of converting something into money
What is monetization
A formal summary of the aims and values of a company, organization, or individual.
What is mission statement
What's the best time to post on TikTok?
7pm-11pm (evenings you can reach the US and Asia)
The process of determining the most effective approach to advertise a product or service.
What is media planning
Advertisments promote products,services, or campaigns through written or visual messages.
What is a marketing ad
Placement of limited quantity items or free samples to a target market
What is test market
A digital marketing method that helps you attract customers to your business by creating useful content and experiences that resonate with audiences.
What is inbound marketing
What social media platform is growing the fastest in 2020?
TikTok
A range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction.
What is customer support
A Facebook segmentation tool that find users whose demographics and interests are similar to those of your existing followers.
What is lookalike audiences
A demographically diver group of people assembled to participate in a guided discussion about a product before its launch.
What is focus group
A traditional method of marketing where a company initiates the conversation and sends its message to an audience
What is outbound marketing
What is the average time people spend on social media in a day?
Around 2.5 hours
The process of communicating a company’s value to customers.
What is marketing
An ad targeting option that lets you find your existing audiences among people across Meta technologies.
What is custom audiences
A particular group at which a film, book, advertising campaign is aimed.
What is target audience
What is the best Social Media platform for marketing?
What is all social media
Generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
What is media planning?
The activity or profession of producing advertisements for commercial products or services.
What is advertising
When you randomize based on specific use behavior.
What is randomized audiences
Any individual or organization within your marketing reach who has interacted with your brand way or has the potential to become a future customer.
What is lead market
What is the most popular social media platform?
What is the most recent Social Media platform created
TikTok