Sport Management History/What it is
What is sport management?
The business side of sport. This includes producing, facilitating, promoting, organizing, and much more.
What is the name of the sport management accreditation organization?
COSMA- Commission on sport management accreditation
What are the benefits of internships (field experiences) for students?
Foot in the door
Learn what they like and don't like
Resume building
Networking
What are some skills needed to work in sport?
Public speaking, marketing and sales, correspondence, record keeping, community relations, writing, selling, interviewing, and promoting
What are ethics?
moral principles that govern a person's behavior or the conducting of an activity.
What is sport?
It's subjective. Typically people say there needs to be competition, a physical aspect, and a mental aspect.
What are two things SMG students must do to get a job in sports?
Network and get experience (internships, shadowing, etc)
What are the benefits of internships (field experiences) for organizations?
New ideas
Cheap labor
Potential new full time employees
What is critical thinking?
Base decisions on facts and principled justifications not
the “easy route” or based on public opinion
➝ Critical thinking is not simply thinking, negative
thinking, or creative thinking
What are the guidelines for making ethical decisions?
Recognize the ethical issue
Get the facts
Evaluate alternatives
Make a decision-then test it
Act-then reflect on the outcome
How did sport management get it's start? (year, who, what team)
In 1957, Walter O'Malley who was the president of the Brooklyn Dodgers reached out to James Mason at Ohio University and said they needed sport specific business men.
What is unique about sport?
It is reliant on discretionary income.
Money comes from ticket sales, parking, concessions, sponsors, media deals, and more
What are some settings for sporting activities?
Single sports (i.e. leagues, teams)
Multi-sports (i.e. military sports, youth sports organizations)
College sports
Media (i.e. newspapers, radio, tv)
Sports sponsors
What are some critical thinking situations sport managers will need to address?
⇾ NIL deals for college athletes
⇾ Gender equity in sports
⇾ Diversity in coaching and administrative
positions
⇾ Drug testing
⇾ Changing mascots and logos
⇾ Excess stress on youth athletes
What guides ethical decision making in sport?
Code of ethics
Where was the first smg program and what level?
Ohio University in 1966 at the Master's Level (technically sport administration)
What is the professional association for sport management?
North American Society for Sport Management
What are more settings for sport activities that do not involve the teams or league?
Professional services (i.e. event planning, security, agents)
Facilities
Manufacturers and retailers (i.e. equipment and product manufacturers)
Sports commissions
Technology and globalization
What are some traditional ethical issues in sport?
Gender, race, and class equity
Academic integrity v. intercollegiate competition
Athlete health
How many SMG programs are there currently?
Undergrad - 470
Master's - 350
Doctoral - 35
What is unique about sports on the marketing side?
It is produced and consumed at the same time. It's perishable, unpredictable, and there are inconsistent results (whether or not fans enjoyed the game/experience).
What are the segments of the sport industry and what is the model called?
Contemporary Sport Management (CSM) Sport Industry
Sectors Model
￫ Public sector
￫ Non-profit sector
￫ Commercial sector
What does it mean that sports is a social institution?
Fans identify themselves by what teams they support.
For each ethical question... ask what?
What questions should we be asking about this issue?
How do we prioritize these concerns?
Who are the constituents we need to think about?