Legal Considerations
Monetary damages for medical bills, lost days of work, payment for hired hands, lost earning potential, and pain/suffering
Compensatory damages
Alcohol policies occur during what step of the event management plan
Staging the event
SWOT analysis
strengths & opportunities
weaknesses & threats
A business that acts on behalf of a sport entity involved in the sport industry
Sport marketing (management) agency
Lambeau Field
Single purpose facility
Civil wrong or injury for which the law permits a recovery
Tort Law
Ensures predictability and consistency in judicial decisions
Precedent
Using a logo to differentiate a team from competing products occurs in which step of the sport marketing plan
position the sport product
Full Service Marketing Agency for University of Cincinnati Athletics
Learfield IMG
spectator is assigned a specific seat
reserved ticket
3 Tenets of Contract Law
Offer
Acceptance
Consideration
Crowd Management Plan
The product; targeted consumers; social, cultural, and economic trends; direct and indirect competitors
Market research
Departments that perform sport functions on behalf of the parent company- have one client- themsleves
in-house groups
Skateboard park
Nontraditional Facility
Examples include: Liability waiver, assumption of risk agreement, pre-injury release, indemnity agreement, disclaimer/sign posting, tickets/receipts
Exculpatory agreements
A generic document commonly used when renting facilities that uses standard language and a fill-in-the-blank format to outline expectations between parties prior to an event.
boilerplate contract
Marketing mix/4 P's
Product
Price
Place
Promotion
Uncertainty in client base, In-house versus outsourcing, Conflicts of interest, Mergers and acquisitions, Labor unrest, Major economic challenges in the marketplace
Challenges facing sport marketing (management) agencies
6 steps of event management plans
scheduling, negotiating, coordinating, staging, cleaning up, evaluating
4 determinants of negligence in which the Plaintiff must prove
Duty
Breach of Duty
Proximate Cause
Injury
Address issues of invasion of privacy, defamation, assault, and battery
Types of intentional torts
6 unique characteristics of sport
•Aspects of sport are intangible.
•Sport involves emotions.
–(Identification-I am a bearcat)
•Sport is subjective and heterogeneous.
•Sport is generally socially consumed.
•Sport experiences are inconsistent and unpredictable.
•Sport is perishable.
Understand industry trends and innovations; gain awareness of new regulations and compliance requirements, strategic decision-making which aligns with market demands and organizational goals; networking and professional growth
Reasons why it is important to stay up to date with what is going on in the sports world
facility director
operations manager
event coordinator