MK-012
Who must be present for a sporting event to take place?
Athletes
Which of the following help create the excitement and enthusiasm that make the games what they are:
Spectators
A person who sells non-sport products through sports is considered a(n)
sports marketer.
Which of the following sports marketing activities involves creating promotional copy for printed publications:
Merchandising
Social media
Sales
Advertising
Advertising
What is ‘Baby Yoda’s’ real name?
Grogu
What type of sporting good are you purchasing when you buy a hat that features the logo of the Miami Dolphins?
Licensed merchandise
Businesses that place ads on the scoreboard at college football games are using the sport as a
marketing tool.
How does event marketing differ from sports marketing?
It focuses more on corporate sponsorship.
Which of the following marketing activities involves selling airtime for sponsors’ messages broadcast over the PA system at games:
Advertising sales
Group sales
Ticket sales
Corporate sales
Advertising sales
Which artist made history as the youngest winner of the Grammys‘ four main categories in 2020?
Billie Eilish.
The National Collegiate Athletic Association and the Professional Golfers’ Association are examples of
sanctioning bodies.
What has the growth of the sports industry created?
Job opportunities
Most event firms specialize in
management.
Which of the following marketing activities usually involves planning youth clinics for fans:
Market research and development
Community relations
Advertising
Media relations
Community relations
Stan Lee made his last cameo in which Marvel movie?
Avengers: Endgame
One of the main differences between professional and amateur athletes is that for the professionals, the game is often
their occupation.
What benefit does a major sporting event or popular sports attraction provide to a city?
Economic
Which of the following positions is a sports marketing position:
Chief financial officer
Director of hockey operations
Advertising director
Head coach
Advertising director
Which of the following marketing activities involves responsibility for a sports organization’s licensing activities:
Community relations
Public relations
Sales
Merchandising
Merchandising
What show has an ice cream shop called Scoops Ahoy?
Stranger Things
One of the main reasons why many businesses sponsor a sport product or event is to
reach a target market.
What often transfers from a sports team to the city it calls home?
Image
Which of the following positions creates the marketing budget for a sports organization:
Chief executive officer
Director of development
Director of marketing
Director of sales
Director of marketing
Which of the following marketing activities involves writing press releases and organizing news conferences for a sports organization:
Media relations
Community relations
Promotions
Advertising
Media relations
What is the smallest country in the world?
Vatican City