There are 2 kinds of "awareness" ads on Facebook, Brand Awareness and Reach. Explain the difference.
Brand Awareness: Increase awareness for your brand by reaching people who are more likely to be interested.
Reach: Show your ad to the maximum number of people.
100
What is SEO?
Search Engine Optimization
100
Where is the first place you should look if you have a question about our competitors?
Solutions
100
How many characters does Twitter allow you to use?
140
100
What is LinkedIn?
A social network for professionals.
200
How do you unpublish a page?
Settings - Unpublish
200
What are the categories of information found on the top of the location in Google My Business?
Home, Info, Photos, Reviews, Insights
200
What are two different types of queues?
Recycled, Non-Recycled
200
How many categories can be listed for businesses on Yelp?
3
200
What other social media platform is Instagram partnered with?
Facebook.
300
Explain the difference between organic reach and paid reach.
Organic reach is the total number of people who were shown your post through unpaid distribution.
Paid reach is the total # of unique people who were shown your post as a result of an ad.
300
What is social SEO?
Social SEO is a crossover between social media and SEO. The purpose of it is to use social media to improve your businesses search engine rankings.
300
Who do you include in the Chatter of a cancel case?
Sales Rep, Team Lead, Supervisor, Kelli Jo
300
What is the main requirement put in place by Yelp to be able to respond to reviews?
Business Owner Photo
300
What type of content should be put on LinkedIn?
Informative, insightful, inspirational
400
Name 3 of 5 ways to secure or restrict your Facebook business page.
Visitor posts
Profanity filter
Tagging ability
Country restrictions
Age restrictions
400
Which Insights categories should we share with our customers?
How customers search for the business, Customer Actions (Trick question- should share all insights)
400
Name 3 different uses for queues.
Repost reviews, Continually post the website/twitter, Post services, MAST Posts, Tire Pros Posts, Napa Posts, Post nonrecycled content to a group, content calendar
400
What are three ways you can interact with other people on Twitter?
Retweet (RT), Quote Tweet, Reply, DM, Like
400
What is Instagram?
A mobile photo-sharing application and service that allows users to share pictures and videos either publicly or privately
500
Is it required to have reviews on your business page?
No, you can remove the review feature in the settings.
500
How many different ways can you view the locations in your Google My Business?
3 List, Grid, Map
500
Name 5 things you can track on the Salesforce Dashboards?
Renewals, Open Cases, Activity, Upsells, # of Accounts, Ad Boosts
500
How many daily tweets are sent?
A. 5 million
B. 50 Million
C. 500 Million
D. 5 Billion
C. 500 Million
500
What specific feature does Twitter and Instagram have that Facebook does not?