All in the Numbers
OSM hasn't changed it's pricing since this year.
2012
What is a SERP?
Search Engine Results Page
Google AdWords
The average automotive industry sale price.
$350
When setting any appointment, you need to provide _____ in exchange for _____.
Value, time
The new pricing structure comes with ______.
Extra $15/month ad budget
Your profile ____________ play into SEO and are usually listed by what type of searches you'd like to show up in.
Gaining web traffic by buying ads on search engines.
Search Engine Marketing
The #1 concern for the automotive industry.
Trust
When it comes to this, ask yourself 3 questions:
1. Is it worth it?
2. Is it worth it to me?
3. Can I afford it?
Spending money
OSM now only accepts boost budgets of at least _____.
$100
Where most of our customers want to show up on the most popular search engine (and what we impact the most).
Google 3 Pack
Using GPS or radio frequency identification to define a geographic boundary to send texts, emails, app notifications when someone enters the area.
Geofencing
33% of the driving population needs this at any given time.
A big reason our customers sign up is because our program takes the _______ piece of running social media off their plate.
Time management
The $500 ad package comes with a _____ admin fee.
30%
Website content should be these 2 things.
Unique and Specific
This tracks traffic and consumer behavior within a website.
Google Analytics
The average rate to pay a service writer is _____.
$15 - $20/ hour
Make ROI and reporting calls longer by doing them _______. Do shorter strategy and content calls ______.
SMMs have sold ________ amount in upsells already this year, 5x what we had in all of 2017.
$500,000
If you hover over this on a website, it brings up the relevant information on what that web page is about and has a huge impact on SEO.
Title Tag
This company is the biggest provider of search directories and has contracts with Yelp, Google Maps, Apple Maps, and Facebook to name a few.
Yext
Most shops don't advertise because they ___________.
Don't know who needs to buy what service
The only way to sell more of anything is to ______.
Tell more people about it