Social Media Basics
True or False
Social media is more than just content.
True: People want engagement and content that resonates with them, not spam.
True or False
There is no privacy on the Internet.
True
Almost all the information online can be compromised.
This author wrote a Master's Thesis in anthropology on the shapes of stories.
Kurt Vonnegut
True or False
Social media is a new form of entertainment.
True
You should shape information into meaningful _________.
Facebook is one of the most popular _________.
social media platforms
What are ethics?
Ethics are a set of moral guidelines and principles.
In this story shape, the main character gets into trouble then gets out of trouble and ends up better off for the experience.
Man in Hole
True or False
Social media is less about psychology than technology.
False
Social media is more about psychology than technology.
True or False
Stories are more powerful than facts and figures, so produce experiences that leave impressions in the hearts of consumers.
True
This social media site features business profiles, professional profiles for job seekers and job listings.
Social media, video games, apps and other digital products are thoughtfully _________ to keep you coming back for more.
engineered/designed
This story shape has a lifelike ambiguity that keeps us from knowing if new developments are good or bad.
Which Way is Up?
Whether your business is an online jewelry dealer or pizza restaurant, the most important key to customer satisfaction is ____________.
consistency
It’s always important to be _________ because consumers recognize authenticity.
honest
This social media site allows you to microblog with posts that are 280 characters or less.
Technology can be used responsibly and ethically, especially with thoughtful __________.
moderation
The movie "Eternal Sunshine of the Spotless Mind" is an example of this story shape.
Boy Meets Girl
As a social media marketer, the majority of your time should be spent ___________.
interacting
fostering engagement
Consumers have relationships with other _______, not products or services.
people
Social media delivers in three key areas, which every business can utilize. What are they?
• Customer Service • Communication • Marketing
Positive experiences and social endorsements cause your brain to produce ______, a chemical associated with pleasure.
dopamine
The Twilight Zone episodes mostly serve as great examples of this story shape.
From Bad to Worse
Name two ways you can foster engagement via your social media accounts.
• Ask Questions • Seek Feedback • Use Surveys • Foster a Discussion • Many others!
Increase engagement and create a brand ____________ by adding to your brand’s story and asking consumers for their own experience with the service or product.
experience