Lesson 1/2
Your business sells Croc charms. A customer is thrilled about their new Croc charms that they purchased from your business. They share your business's ad on their own social media network. What kind of social media communication is this?Why?
Earned Communication
B/c the customer shared your business's ad on their own social media network, FOR FREE.
While performing a social media audit you discover there are two social media sites with little or no activity. What is the best way to proceed?
Create a Profile Placeholder.
B/c a profile placeholder will redirect visitors to your Web site or other active social media sites.
If you have a startup business that designs wallpaper textures for the interior design industry, what kind of platforms will best meet the social media marketing needs of your company?
Photo oriented sites, such as Pinterest or Instagram
B/c for this scenario platforms like Instagram & Pinterests can meet the goal of advertising their wallpaper textures for their business so people can see their products.
Which of the following is the chief disadvantage to using social media?
In a crisis situation, a company's reputation can be damaged quickly.
When a company visualizes data, Influencers are considered to be the most important members of a social network. What is this called?
Centrality
B/c centrality defines how important a person is in a social network
UberEats just released an updated version of their app that fixes the defects and outdated features of the old app. Customers are liking, commenting and sharing Uber’s posts about the new app. What is this activity called? Why?
Engagement
B/c the interactions of (liking, commenting and sharing are all types of engagement)
Applause Rate: liking
Conversation Rate: commenting
Amplification Rate: sharing
A local hobby store is trying to decide if they would benefit from having a Pinterest account. Their goal is to share more information about various activities in the community to promote these hobbies. What kinds of demographic information should they consider?
Geography, income, and children
B/c Demographics = personal attributes like age, gender, ethnicity, race, income, occupation.
An musician wants ideas for a new album. She already has an online presence that includes many of her fans. She wants to ask her listeners for song ideas for her new album. What stage of social community building is this?
B/c you want to use your social media community to help you achieve your business goals. Getting your community to give feedback, come up with ideas, and share your business is very essential to your success.
Teri is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats. Teri is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?
Assess and Evaluate
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
Data exploration
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
It enhances your Brand recognition
B/c improving how well customers recognize your brand is vital. Being consistent is key for developing brand recognition on social media.
Rachel is the marketing director for a company selling men's business suits, in select retail stores. She is conducting a SWOT analysis of the company's social media plan. Which of the following should she complete before starting the SWOT analysis?
A Social Media Audit.
B/c a social media audit is a examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.
A children's book club has an online group with over 1000 members. The group's purpose is sharing children books. Only a few of the group's members participate by regularly posting on the site. How can the store encourage people to share their books?
Offer free children's book to first time posters.
A company specialization in Europe river cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
Organic Advertising
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
Multi source
Criminals have burglarized several homes in a neighborhood. The local police posted some details about the break-ins on their social media platform and asked citizens for assistance. Several citizens responded with information that led to the arrest of several people. What is this behavior called?
Crowdshaping
B/c crowdshaping is reacting to data about a group of people and making changes to the situation in real time and in this scenario the local police were able to arrest several criminals due to the responses (data they received).
Which stage of a social media campaign requires you to define your audience's positions in the social media funnel?
Planning
B/c in the planning stage you analyze your purpose of the campaign look at your audience in regards of who your target audience is and where your target audience is in the social media funnel.
What type of presentation format is engaging because multiple experts or guests are questioned at the same time and it provides the audience with the opportunity to think about both sides of an issue.
Panel Discussions
B/c for a panel discussion, the main presenter takes on a moderator role and facilitates the discussion. The moderator will ask questions and then direct the panelists when it is their turn to answer.
Helen is the marketing manager for a company that sells hairstyle accessories. She is building an online advertising campaign and will have advertisements appear on popular social media and blogging sites dedicated to fashion. The service company she is working with has quoted her two cents per click. What kind of advertising payment model is this?
PPC - Pay per click
What type of social media report would be most appropriate to use as a basis for a brief presentation about social media campaign results over the past 2 years?
Campaign
Sophie is an makeup influencer on Instagram and is viewing her analytics for her posts. She posts a variety of IGTV’s, videos, Instagram videos and photos to her instagram. If her most recent post has 5,600 impressions, what does that mean? Explain.
Sophie's post had 5,600 impressions.
B/c impression are how many times a piece of content is displayed.
In order to be considered as part of a brand's primary audience, a persona must be:
Someone who is interested in the product, needs the product and is able to afford the product.
B/c all three traits are essential to identifying who you should be targeting your campaign to.
You are the social media analyst at a company that produces a magazine for executives. On which social media platform are you more likely to concentrate your resources?
B/c it is a social networking site that is geared toward working professionals and businesses
A researcher at a pharmaceutical company has been sharing information on a new drug with another coworker via posts on their favorite social media site. The researcher did not understand the privacy settings and has inadvertently shared confidential company information publicly to his entire social network. What organizational weakness put this company at risk?
Ambiguous policies
Which of the following is a social media optimization technique that can aid in search engine optimization?
Filling out all social media profiles completely.