Intro to SM
The number of unique people who access a particular content
Reach
Often this type of media includes magazines, tv, radio and newspapers
Traditional media
voice or audio file users can upload
Podcast
A thread of comments that can be expanded
Nested comments
includes virtual worlds and online games that have social features
Entertainment
Number of times a apiece of content is displayed
Impressions
This type of media is higher infrequency because of how easy it is to publish
Social Media
live broadcasting
Live Streaming
examples include Zoom or Microsoft teams
Video Conferencing
Refers to services that allow users to manage content and links they find
Collaboration
When your followers share your content you are increasing your
exposure
This media has low accessibility
Traditional Media
Merges content and scripts
Mashups
Popular, Elon Musk owned Microblog
Allows Users to create or upload content and interact with the users who read the content
Publishing
Someone who rarely posts or comments on social media often times called a lurker
Spectator
High Immediacy
Social Media
Webpage made of a collection of panels with different information
Dashboard
Marketing is about building and maintaining
Relationships
Groups individuals with common interests or goals
Network
The general feeling of your posts and how it makes your audience feel. It can be measured by number of likes
Sentiment
High Permanence
Traditional Media
IPA ( Siri or Alexa)
Intelligent Personal Assistant
UGC
Users Generated Content
occurs when some type of social interaction or engagement is added to the process
commerce