Web Terminology
A programming language used on webpages to make them interactive.
Javascript
Provide one example of an Intelligent Personal Assistant (IPA's).
Amazon Alexa
Apple Siri
Microsoft Cortana
One of the most widely used forms of communication where a sender and receiver engage when it’s convenient for them.
The first step in full-scale adoption of social media into any business is.…
Executive Buy-In
Anyone who has the power to sway/persuade others. Usually influential on topics, market, or industry.
Influencer
Combines Javascript and XML to create dynamic and interactive webpages where the user does not need to constantly refresh the page to send/receive new content.
Ajax
The process of categorizing online content through the use of keywords, category names, and/or metadata.
Tagging
Explain the difference between a comment and a nested comment.
A comment is an initial response to a post, whereas a nested comment is a response to another comment.
The behaviors, beliefs, and practices of all employees that contribute to the work environment.
Company Culture
People who advertise your work and receive commissions. Can advertise through Websites, social media, and blogs using referral links and discount codes.
Affiliates
The decentralized form of the Internet where people enjoy control over their data. Users create and maintain their content.
Web 3.0
Explain the difference between immediacy and permanence.
Immediacy is how fast content is created and distributed and permanence is how long the content exists or can be accessed.
A technology that converts voice into digital form and delivers it using the Internet Protocol (IP).
Voice over IP (VoIP)
What does each letter in the acronym S.M.A.R.T. goals stand for?
Specific, Measurable, Actionable, Realistic, Time-Bound
How well consumers can correctly identify your business, brand, or products just by viewing product images, company logo, slogan, packaging, or advertising.
Brand Recognition
A Web 2.0 implementation by which web data of the internet is made readable by a machine.
Semantic Web
A Webpage made up of a collection of panels that present different information (like on Schoology).
Dashboards
A service that sends real time audio and video from the publisher to the viewer. (1-way communication)
Streaming
Explain Crowdsourcing vs. Crowdshaping.
Crowdsourcing: asking a large group of people to brainstorm new ideas for products, services, or even content.
Crowdshaping: reacting to data about a group of people and making changes to the situation in real-time.
Explain the difference between social voice and social tone.
Social voice describes the company/brand as an adjective (trendy, mature, professional, positive, etc.). Whereas social tone is how you use your voice in different situations (language, sentence structure, manner you use words, etc.).
Web Feed Services allows you to view headlines and updates from websites without the need for opening your web browser and visiting each site. There are two formats of this. Name one.
RSS (Really Simple Syndication)
Atom
The potential audience for a piece of content; your total number of followers plus the number of followers for each person who shares the content.
Exposure
Explain what TWO of these are:
Social Networks
Social Collaboration
Social Commerce
Social Entertainment
Social Publishing
Social Networks: online services that group individuals with common interests or goals into specific groups or communities.
Social Collaboration: services that allow users to manage content and links they found on the internet.
Social Commerce: using social interaction to help sell products.
Social Entertainment: services that include virtual worlds and online games that have social features included in them.
Social Publishing: online services that allows you to create or upload content and interact with users who read the content.
Explain the difference between an organizational structure and organizational arrangement.
Organizational structure is the number of managerial layers a company has (its hierarchy). Organizational arrangement is how a company groups its employees together.
What are the 4 elements of visual style.
color, typography, imagery, and templates
BONUS QUESTION. 50 points for each correct answer.
Can you explain what each of those elements are?