Influencer Marketing
How do we count impressions in influencer marketing?
Follower count
Instagram recently added THIS feature, revolutionizing the platform.
IGTV
What is an announcement shared directly with an editor detailing news and/or relevant information about a product or brand?
A pitch
What are the three types of traditional media the classic PR team pitches?
Print, Online, and Broadcast
What subject did Maria teach to high school and college students?
Math
What is a social media influencer?
A user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
According to the FTC, sponsored content on Facebook and Instagram must contain THIS.
Indication of partnership, either via hashtag, copy, or branded content tag.
What is included on a fact sheet?
Product information, company information, price, size, launch date and image
What makes a subject line of a pitch email stand out to an editor?
“New,” all caps, big brand names, prominent interview opps, brands that editors have a special connection with, trending brands, unique ingredients, etc.
What are the names of the EvolveMKD babies?
Benjamin and Eleanor
Which tier of influencer tends to have the highest engagement, and why?
Micro-influencers. Because they are small, the people who follow them are genuinely interested in them and what they are doing. Micro-influencers also tend to engage with their audiences on a level macro-influencers don't, which helps foster more of a community.
THIS social media channel is the second biggest search engine in the world.
YouTube.
What is an example pitch topic?
Brand activation, celebrity news, new launch, interview opp, special/unique ingredient, etc.
What hour of the day does an editor receive the most emails? (think back to the meeting with Katie Becker!)
11-12PM
Megan was the first ever recipient of the University of Chicago's ____ award.
Early Career Achievement
How do you know if an influencer has an authentic audience?
Utilize influencer vetting platforms like Fohr and Klear to determine True Reach. Their algorithms analyze their total audiences to determine how many people are truly seeing the content.
What is ephemeral content, and what is the value of it?
Content that disappears after a certain amount of time. Since ephemeral content doesn't require the amount of production involved in posts on permanent feed, it tends to be perceived as offering more genuine insight into the influencer’s life.
What is a short, compelling news story written by a public relations professional and exported through PR newswire?
A press release
On average, how many emails does an editor get a month? (think back to the meeting with Katie Becker!)
4,800
What was the name of Megan's boyfriend before MJ? (shout-out to Maria for coming up with this question)
Arthur
Most influencers expect to be paid for branded content. If a brand does not have budget allocated for influencer activations, what is the best way to go about securing organic coverage?
RELATIONSHIPS!
How do you determine ROI in influencer marketing?
It depends on the KPI identified by the client.
What is a meeting with an editor at their office to discuss story opportunities, introduce client news, and/or give editor's a chance to see a new collection or samples in person?
A deskside
Megan hasn’t operated a moving vehicle since this year.
2003