LINGO
HISTORY/HERITAGE
RESELLING/BOTS
LAUNCHES
100
The nickname for a black and red colorway.
What is bred?
100
In 1984, this sneaker was banned by the NBA because it did not meet the league's "color uniformity" standard.
What is the Air Jordan 1?
100
A computer program that bypasses you to the front of the digital line, and vastly improves your chances of securing high heat launch product.
What is a bot?
100
Presented in 2012, this launch program leveraged Twitter to help manage product launches at Nike retail stores.
What is Twitter RSVP?
200
Shoes in brand new condition. Never worn.
What is deadstock?
200
The first print magazine dedicated strictly to sneakers.
What is Sneaker Freaker?
200
Another name for the resell market.
What is the secondary market?
200
An online raffle system implemented to give consumers a fair chance to reserve launch product.
What is the digital drawing?
300
A term short for "original."
What is OG?
300
The shoe MJ wore during the 1988 Slam Dunk Contest.
What is the Air Jordan 3?
300
In the past 12 months, over ____ pairs of shoes have been resold.
What is 9 million?
300
When Nike partners with another brand to create high heat launch product.
What is a collaboration?
400
An individual who likes sneakers strictly because of the popularity.
What is a hypebeast?
400
The year Nike first started retroing Air Jordan styles.
What is 1994?
400
Nike, including JB, accounts for ___ percent of the resell market.
What is 96%?
400
The four most popular Air Jordan Retro styles.
What is the Air Jordan 1, AJ3, AJ4 & AJ11.
500
Jordan brand's 2015 program to use premium materials.
What is the remastered initiative?
500
This sneaker kingpin is known for his "Confessions of a Sneaker Addict" article.
Who is Bobbito Garcia?
500
In the past year, sneakerheads have made ____ dollars reselling Nike's.
What is $380 million?
500
Originally launched in 2005, this sneaker release created pandemonium in the streets of NYC.
What is the Nike SB 'Pigeon'?