I (1) Wk 2 Vocab
Also known as an internet bubble; refers to the period of time between 1995 and 2002
What is dot-com bubble?
Content that is continually relevant and not dated, and that helps drive new traffic to a destination
What is evergreen content
Used to increase marketing efficiency and capture new subsets of customers.
What is paid social media
The name of the software application used to complete rounds through simulation
What is Stukent
A distinctive name, words, design, logo, mark, or a combination of these elements
What is brand
A computer program that searches databases and internet sites for the documents containing keywords specified by a user
What is search engine
A person with a strong influence in his or her particular field of expertise
What is reading influencer
A social media mgmt. tool that allows users to schedule and post updates to pages or profiles on social platforms
What is Hootsuite
True or false: The primary goal of customer service is to create a positive experience throughout the entire interaction.
What is true
Actively promoting and recommending a brand, product, or service to others
What is customer advocacy
A marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a target audience conversion
What is content marketing
Content that performs significantly better than any other content
What is unicorn content
How a brand is seen by the public (public image) can have an effect on the brand’s actions
What is public relations (PR)
A message or alert sent by an application to the device user
What is notification hub (app)
The first true social media network
What is MySpace
Web-based technology that enables the development, deployment and management of social media solutions and services
What is platform
A way for businesses to interact with people (customers) online
What is social media marketing
A regular examination of your business’ social media activity
What is social media audit
A statement or phrase that encourages audience response
What is call to action
Social media marketers operate largely under which of the 4 Ps?
What is promotion
Efforts made by a company to shape the way audiences perceive the company
What is public relations (PR)
Analytics metric that refers to the number of users who have come across particular content on social platforms
What is reach
Increase sales, build customer awareness and loyalty, and acquire new customers
What are the three main goals of marketing?
Product, Price, Place, Promotion
What are the 4 Ps of marketing?
Content that's created and distributed without paid promotion or advertising
What is organic content