Proforma Pro
Define the following segments:
S, T, IS, OT, JC
Name the level of the basic card tiers
-Classic
-Gold
-Platinum
-Black
-Jade
-Chairman's Club
nADW
Net Average Daily Win/Worth
What is Coin In?
The amount of money cycled through on a slot machine or ETG.
What is the calculation for ADT?
ADT= Total Theo ÷ # of trips
What is the comparative event used for this proforma?
Gift Continuity | Apparel Dec-24
Veterans enjoy all the benefits of what card level?
Gold Card
ETG
Electronic Table Games
What does it mean to have data "scrubbed"?
Removing excluded patrons and updating contractability status.
What is the calculation for ADA?
ADA= Actual Win ÷ # of trips
What is the projected amount of emailable patrons for this event?
78,538
$1 coin-in slot machine= How many Flex Points?
$1=1 Flex Point
REI
Reinvestment
In Maropost, what does it mean to "Truncate" Data
What is the calculation of ADW?
ADW= The greater of ADT or ADA(50%)
How do we determine a patron's dominant gaming type?
50%+ of play
What is the tier qualifying period?
January 1- December 31
TITO
Ticket In, Ticket Out
What is an indicia?
Top right-hand corner of a mailer.
Presorted
Standard/First Class Mail
U.S. Postage
PAID
Live Casino
Location
What is this patron's nADW?
50
On Day 1, how many Inactive Table patrons are expected to earn the gift?
9
How do we turn on Comp Swap?
In trilogy, under Client Custom Parameters, add ",free play,table play" to the redemption_categories line.
VDP
Variable Data Proof
What does it mean for a patron to be considered "Inactive"?
Patrons who have a Last Rated Play date within the recency period defined for an Inactive patron. At Live!, Inactive begins at 7 Months.
What is this patron's nADW?
104