General
The social media platform that has been around the longest out of all of our covered companies
What is LinkedIn?
What is Cambridge Analytica?
What is a pin?
The new frontier Snapchat is helping advertisers explore. A hint: It isn't virtual.
Augmented Reality
Not a call to arms, but a
What is call to action?
Your client wants it wearable, they want it clickable, and if they're a retail business on Pinterest, they're going to want it
What is shoppable?
The parent company of TikTok, whose name includes a popular activity on the platform
ByteDance Ltd.
The type of eavesdropping that's welcome, if you're a social media marketer
What is social listening?
What is 3?
Before starting their ad platform, this revenue driver was LinkedIn's primary value to advertisers.
What is data or data selling?
This ad format option can turn your brand into a dog with a funny tongue.
What are filters or branded filters?
Besides paid media, these are the other types of content that brands have historically used social to communicate with consumers
What is owned or earned content?
Not a copycat, but a
What is Lookalike?
What LinkedIn is best for. If it's not for consumers, it's:
What is the government?
This social media has the highest % of users among the 18-29 year old demographic
What is Instagram?
An Insertion Order on DV360 is this on Ads Manager
Ad Set
The branded name of a sponsored direct message
What is InMail?
Nicknamed the Treasure State. This is the 41st state in the U.S; and 1st to ban TikTok for personal devices
What is Montana?