Show:
Advertising
Economics
Consumers & Marketers!
Riddles!
Social Issues
100

When companies use a celebrity to market a product.

What is testimonial?

100
It's the direction that supply goes when demand is high and prices are low.
What is up?
100

This economy will have the highest amount of consumerism.

What is a market economy?

100
There are two in a room, one in a corner but none in the wall.
What is the letter O?
100
A service provided by the government to reduce economic inequalities and promote the well-being of citizens.
What is a social program?
200

Using one's insecurities to get people to buy a product.

What is hidden fears / emotional appeal?

200
It is the part of the economy that is owned and controlled by businesses and individuals.
What is privately owned?
200
It measures the amount of wealth a country's economy generates.
What is GDP (Gross Domestic Product)?
200
It goes around the world but stays in a corner.
What is a stamp?
200
These are beliefs about what is important. They influence your opinions and help you make decisions about issues that affect your quality of life.
What are values?
300

Using a word (or words) multiple times in an ad.

What is repetition?

300
This former crown-corporation was established in 1975. Its purpose was to compete with foreign-owned companies in developing Canada's oil and gas industries.
What is Petro-Canada?
300
These are what Papineau and the Canadiens boycotted in 1837 to gain more independence from Britain.
What are British goods?
300
The more you take of them, the more you leave behind.
What are footsteps?
300
It is available to Canadians over 65 and is provided by the federal government through taxes.
What is a pension?
400

Glamour! Wealth! Palm trees! would be used to show this advertising technique.

What is lifestyle appeal?

400
This act was launched by Canada's government to prevent price fixing and monopolies from forming.
What is the Competition Act?
400
This is the group that boycotted and protested against Daishowa Ltd. They come from northern Alberta.
What is the Lubicon Cree?
400
It belongs to you but others use it more than you do.
What is your name?
400
This is money made from a product or service above and beyond the cost of providing said product or service.
What is profit?
500

Suggesting that a product has the qualities of something else. 

What is transfer?

500
This occurs when supplies of what people want and need are limited.
What is scarcity?
500

Three (of the five) items that the textbook says contributes to consumer behaviour.

What are: advertising, identity, jobs, health & safety, and environment?

500
It holds water but is full of holes.
What is a sponge?
500
It is an agreement by a company to pay for your health services, in exchange for a monthly or yearly fee.
What is health insurance?