Attitudes
beliefs and feelings about objects, people, and events that can affect how people behave in certain situations.
What are attitudes?
a direct attempt to influence other peoole's attitudes or views.
What is persuasion?
a generalized attitude toward a specific group of people
What is prejudice?
people who differ in one or several ways ar eoften assumed to have attitudes and customs that are more different than they really are
What is exaggerating differences?
ways in which people perceive one another and affects the attitudes people form toward one another
What is social perception?
learning through conditioning
How do children acquire attitudes?
This uses evidence and logical arguments to persuade people
What is central route?
unchanging oversimplified beliefs and usually distorted about groups of people
What is a stereotype?
The belief that people who are worse off than themselves work less hard or are less motivated to succeed is justifying economic status.
What is the prejudice against those who belong to a different, often lower earning, economic group?
the tendency for people to form opinions of others on the basis of first impressions
What is the primacy effect?
When children are reinforced for saying and doing things that are consistent with attitudes held by their parents, teachers , or other authority figures, they acquire those attitudes.
How does conditioning help to shape people's attitudes?
this is direct; attempts to associate objects, people, or events with positive or negative cues.
What is the peripheral route?
they ignore people's individual natures and assign traits to them on the basis of the groups to which they belong.
Why are stereotypes harmful?
overcame stereotypical vews of how he should use his intellect and became a leader in African American community
Who is Neil deGrasse Tyson?
occurs when people change their opinions of others on the basis of recent interactions instead of holding on to their first impressions.
What is the recency effect?
putting an attitude into words makes it come to mind quickly, and it is more likely to influence how a person acts.
How does verbalizing an attitude make it mor likely that the atttude will guide your behavior?
the messenger presents not only his or her side of the arguments but also the opposition's side to discredit the opposition's views.
What is a two-sided argument?
they assume that those who are different from themselves are similar to each other in many ways.
an individual or group that is blamed for the problems of others
What is a scapegoat?
the tendency to overestimate the effect of dispositional causes for another person's behavior, and to underestimate situational causes
What is fundamental attribution error?
observing attitudes and then adopting them
What is Observational learning?
plays an important role in the peripheral route and delivered by trustworthy, attractive, or familiar people that helps persuasive messages succeed.
What is The Messenger?
Discrimination is often based on stereotyping, which ignores people's individual natures and assigns them traits on the basis of groups to which they belong.
What is the connection between stereotyping and discrimination?
prejudice toward a specific group of people can lead to discrimination
Explain the cause-effect relationship between prejudice and discrimination?
people tend tko attribute the behavior of others to dispostional or internal factors and to attribute their own behavior to situational, or external factors
What is actor-observer bias?